at Neonormal

Art Director –


The Reach Foundation — Untold Charity Art Event


Client Briefing
Design Documentation
Event Promotions
Heritage Submission
Installation Logistics
Project Management
Site Traffic Planning


A bit of a dream project; creating an exhibition space and charity auction experience for 25 street artists, across 3 levels, under the old neon Nylex sign. My role was to work with the art curator and client to establish a suitable location and plan event capacities around various formats/scenarios. With minimal intervention allowed to the built fabric of the space, I had to plan a single path through the levels with the all important ‘exit through the gift shop’ -- including space for a VR suite and various corporate and media events hosted across the exhibition levels.

Images courtesy of Neonormal.

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