at Neonormal

Art Director – Environments
(2016–2019)

Project

Deliveroo — Local Area Marketing with Messina

Role

Client Briefing
Concept Development
Council/Site Liaison
Design Documentation
Installation Logistics

Description...

To announce their exclusive partnership with Messina, Deliveroo wanted an “Instagrammable” activation, and as Messina were creating a range of flavoured milks, we decided to shake things up with some milk bottle dandelion sculptures within a mirrored cube. My role was to locate the activation within the Sydney and Melbourne sites, and develop the built elements and environmental graphics to identify the activation and guide visitors through the experience.