at Neonormal

Art Director –


Renault — AusGP F1 Central and Torque Bar


Animation Storyboard
Audio Visual Production
Client Briefing
Concept Development
Design Documentation
Installation Logistics
Project Management
Site Traffic Planning


After erecting an F1 car onto Renault’s stand in 2017, this year I wanted to make it move… My role was overall creative lead, developing the physical stand and its construction requirements, as well as static and dynamic environmental graphics across a 24m LED superscreen and VR room walls. This required developing a storyboard of video sequences with an animator and liaising with Renault’s marketing team on content and visuals to meet their global guidelines.

Images courtesy of Neonormal.

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