Project
Renault — AusGP F1 Central and Torque Bar
Role
Animation Storyboard
Audio Visual Production
Client Briefing
Concept Development
Design Documentation
Installation Logistics
Project Management
Site Traffic Planning
Description... ↑
After erecting an F1 car onto Renault’s stand in 2017, this year I wanted to make it move… My role was overall creative lead, developing the physical stand and its construction requirements, as well as static and dynamic environmental graphics across a 24m LED superscreen and VR room walls. This required developing a storyboard of video sequences with an animator and liaising with Renault’s marketing team on content and visuals to meet their global guidelines.
Images courtesy of Neonormal.
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