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at Neonormal ↩

Art Director –
Environments
(2016–2019)

Project

Renault — AusGP F1 Central and Torque Bar

Role

Animation Storyboard
Audio Visual Production
Client Briefing
Concept Development
Design Documentation
Installation Logistics
Project Management
Site Traffic Planning

Description... ↑

After erecting an F1 car onto Renault’s stand in 2017, this year I wanted to make it move… My role was overall creative lead, developing the physical stand and its construction requirements, as well as static and dynamic environmental graphics across a 24m LED superscreen and VR room walls. This required developing a storyboard of video sequences with an animator and liaising with Renault’s marketing team on content and visuals to meet their global guidelines.

Images courtesy of Neonormal.

#FontsInUse Renault Life