at Neonormal

Art Director – Environments
(2016–2019)

Project

Infiniti Motors — Local Area Marketing

Role

Concept Development
Construction Liaison
Project Management
VR Logistics

Description...

One of the key drivers of shopping centre activations for car brands is to move the browsing experience out of dealerships and into environments where potential owners feel more relaxed approaching unfamiliar brands. Neonormal was able to increase Infiniti’s brand awareness across Australia using this approach, and my role was to design the spatial plans for each mulit-vehicle site, as well as the structural elements required for storage, technology, and environmental graphics. We also worked with a technology partner to deliver an in-car VR experience so customers could take the stationary cars for a spin.

Images courtesy of Neonormal.