Project
Stockland — Brightwater Water Cycle Interpretive Signage
Role
Client Briefing
Concept Development
Construction Liaison
Content Strategy
Design Documentation
Project Management
Description... ↑
After creating a lakeside residential community the developer became aware that the residents weren’t utilising the lake for recreation, as they weren’t sure of the water’s quality and allowable/safe use. My role was to research and develop a message strategy, along with its tone, graphic direction, and physical form, to inform the lakeside users of the good news.
![](https://theletterd.com.au/media/pages/dotdash/lake-brightwater-water-cycle-signage/ae37c7a73f-1615271956/sbw-interp-plinth.jpg)
![](https://theletterd.com.au/media/pages/dotdash/lake-brightwater-water-cycle-signage/4145388d0f-1615271956/sbw-report-2.png)
![](https://theletterd.com.au/media/pages/dotdash/lake-brightwater-water-cycle-signage/94d82cd7f3-1615271956/sbw-report-3.png)
![](https://theletterd.com.au/media/pages/dotdash/lake-brightwater-water-cycle-signage/0b9640b9f6-1615271956/sbw-report-4.jpg)
![](https://theletterd.com.au/media/pages/dotdash/lake-brightwater-water-cycle-signage/0b068e8403-1615271956/sbw-report-5.jpg)
![](https://theletterd.com.au/media/pages/dotdash/lake-brightwater-water-cycle-signage/d9352ea694-1615271956/sbw-concept-3.jpg)
![](https://theletterd.com.au/media/pages/dotdash/lake-brightwater-water-cycle-signage/4edb0f6a78-1615271956/sbw-concept-4.jpg)
![](https://theletterd.com.au/media/pages/dotdash/lake-brightwater-water-cycle-signage/b8d3c01ed5-1615271956/sbw-info-plinth.jpg)
![](https://theletterd.com.au/media/pages/dotdash/lake-brightwater-water-cycle-signage/ae37c7a73f-1615271956/sbw-interp-plinth.jpg)
![](https://theletterd.com.au/media/pages/dotdash/lake-brightwater-water-cycle-signage/4145388d0f-1615271956/sbw-report-2.png)
![](https://theletterd.com.au/media/pages/dotdash/lake-brightwater-water-cycle-signage/94d82cd7f3-1615271956/sbw-report-3.png)
![](https://theletterd.com.au/media/pages/dotdash/lake-brightwater-water-cycle-signage/0b9640b9f6-1615271956/sbw-report-4.jpg)
![](https://theletterd.com.au/media/pages/dotdash/lake-brightwater-water-cycle-signage/0b068e8403-1615271956/sbw-report-5.jpg)
![](https://theletterd.com.au/media/pages/dotdash/lake-brightwater-water-cycle-signage/d9352ea694-1615271956/sbw-concept-3.jpg)
![](https://theletterd.com.au/media/pages/dotdash/lake-brightwater-water-cycle-signage/4edb0f6a78-1615271956/sbw-concept-4.jpg)
![](https://theletterd.com.au/media/pages/dotdash/lake-brightwater-water-cycle-signage/b8d3c01ed5-1615271956/sbw-info-plinth.jpg)