Project
480 Queen Street — Wayfinding & Tower Identity Signage
Role
Client Briefing
Concept Development
Construction Liaison
Design Documentation
Message Scheduling
Project Management
Site Audit Report
Description... ↑
Grocon’s ambitious tower in Brisbane, designed by BVN & Donovan Hill, with Australia’s first elevated public park connecting St. John’s Cathedral and the river, requiring 24/7 public access, along with two major street lobbies on different levels and split lift cores, made for a challenging wayfinding system. My role was to audit the initial signage suite and develop improvements based on user testing and alterations of access during the construction phase.
![](https://theletterd.com.au/media/pages/dotdash/480-queen-street-wayfinding-tower-identity-signage/218d155f57-1615271956/480-amenities.jpg)
![](https://theletterd.com.au/media/pages/dotdash/480-queen-street-wayfinding-tower-identity-signage/eab626c600-1615271956/480-dwgs-5.png)
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![](https://theletterd.com.au/media/pages/dotdash/480-queen-street-wayfinding-tower-identity-signage/c9ee7cf049-1615271956/480-dwgs-directory.png)
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![](https://theletterd.com.au/media/pages/dotdash/480-queen-street-wayfinding-tower-identity-signage/2eaa691996-1615271956/480-dwgs-14.png)
![](https://theletterd.com.au/media/pages/dotdash/480-queen-street-wayfinding-tower-identity-signage/419de5fd7f-1615271956/480-dwgs-amenities.png)
![](https://theletterd.com.au/media/pages/dotdash/480-queen-street-wayfinding-tower-identity-signage/cbc0cea43c-1615271956/480-dwgs-17.jpg)
![](https://theletterd.com.au/media/pages/dotdash/480-queen-street-wayfinding-tower-identity-signage/218d155f57-1615271956/480-amenities.jpg)
![](https://theletterd.com.au/media/pages/dotdash/480-queen-street-wayfinding-tower-identity-signage/eab626c600-1615271956/480-dwgs-5.png)
![](https://theletterd.com.au/media/pages/dotdash/480-queen-street-wayfinding-tower-identity-signage/f98c0b84d6-1615271956/480-dwgs-10.png)
![](https://theletterd.com.au/media/pages/dotdash/480-queen-street-wayfinding-tower-identity-signage/94562aaf15-1615271956/480-dwgs-1.png)
![](https://theletterd.com.au/media/pages/dotdash/480-queen-street-wayfinding-tower-identity-signage/c9ee7cf049-1615271956/480-dwgs-directory.png)
![](https://theletterd.com.au/media/pages/dotdash/480-queen-street-wayfinding-tower-identity-signage/e6a71c50d1-1615271956/480-dwgs-9.jpg)
![](https://theletterd.com.au/media/pages/dotdash/480-queen-street-wayfinding-tower-identity-signage/0dc33c6f6b-1615271956/480-dwgs-13.png)
![](https://theletterd.com.au/media/pages/dotdash/480-queen-street-wayfinding-tower-identity-signage/2eaa691996-1615271956/480-dwgs-14.png)
![](https://theletterd.com.au/media/pages/dotdash/480-queen-street-wayfinding-tower-identity-signage/419de5fd7f-1615271956/480-dwgs-amenities.png)
![](https://theletterd.com.au/media/pages/dotdash/480-queen-street-wayfinding-tower-identity-signage/cbc0cea43c-1615271956/480-dwgs-17.jpg)