Dan Pike ↩

I developed the Vetwell name and identity while working at a previous studio and was lucky when they followed me to my own practice, where over the next decade I was able to design every minute touchpoint of the Vetwell client and staff experience, from patient forms and prescriptions, to client rewards and clinic signage. All of this was part of a broader social study into the role of a parent organisation across a number of local entities with a delicate balance of group-based initiatives and suburb-specific solutions, fully supported by a gold-standard client.

Clontarf photography by Jon Linkins.