as The Letter D.

Founder &
Creative Director
(2005–2015)

Client

Wrightson Stewart

Designed

Art Direction
Pictograms
Signage
Stationery
Typeface

Description...

While working with Wrightson Stewart on the Gold’s Gym fitout, they were looking to launch a range of furniture under the moniker WSworkshop and asked me to develop the identity and initial applications. Encompassing printed collateral and the interior customer experience, the project evolved into a complete studio signage and stationery review, along with a number of interior signage projects for their clients.

#FontsInUse ITC Lubalin Graph