as The Letter D. ↩
Founder &
Creative Director
(2005–2015)
Client
Wrightson Stewart
Designed
Art Direction
Pictograms
Signage
Stationery
Typeface
Description... ↑
While working with Wrightson Stewart on the Gold’s Gym fitout, they were looking to launch a range of furniture under the moniker WSworkshop and asked me to develop the identity and initial applications. Encompassing printed collateral and the interior customer experience, the project evolved into a complete studio signage and stationery review, along with a number of interior signage projects for their clients.
#FontsInUse ITC Lubalin Graph
![](https://theletterd.com.au/media/pages/clients/wsi/7059c27fd6-1615271956/wsi_signage_007.jpg)
![](https://theletterd.com.au/media/pages/clients/wsi/9ae4676192-1615271956/wsi_buscard_pres2.png)
![](https://theletterd.com.au/media/pages/clients/wsi/0ee93899dd-1615271956/wsi_signage_010.jpg)
![](https://theletterd.com.au/media/pages/clients/wsi/412a47761a-1615271956/wsi_signage_002.jpg)
![](https://theletterd.com.au/media/pages/clients/wsi/926fa024a5-1615271956/wsi_signage_008.jpg)
![](https://theletterd.com.au/media/pages/clients/wsi/8cb41d0021-1615271956/wsi_wsw_pres1-1.png)
![](https://theletterd.com.au/media/pages/clients/wsi/61f82567f5-1615271956/wsi_wsw_pres1-3.png)
![](https://theletterd.com.au/media/pages/clients/wsi/fd37e09893-1615271956/wsi_wsw_pres1-4.png)
![](https://theletterd.com.au/media/pages/clients/wsi/d7b57aca5e-1615271956/wsi_wsw_pres1-6.png)
![](https://theletterd.com.au/media/pages/clients/wsi/24f28000cf-1615271956/wsi_wswpcard_pres1.png)
![](https://theletterd.com.au/media/pages/clients/wsi/5028cb82c6-1615271956/wsi_internal_pres2asd.png)
![](https://theletterd.com.au/media/pages/clients/wsi/374b95af9d-1615271956/mg_9449.jpg)
![](https://theletterd.com.au/media/pages/clients/wsi/4e0bcb6892-1615271956/wsi_cafexs_pres2.png)
![](https://theletterd.com.au/media/pages/clients/wsi/601999e982-1615271956/wsi_cab_toilets_1-2.png)
![](https://theletterd.com.au/media/pages/clients/wsi/518538bf3d-1615271956/wsi_cab_toilets_1-3.png)
![](https://theletterd.com.au/media/pages/clients/wsi/7059c27fd6-1615271956/wsi_signage_007.jpg)
![](https://theletterd.com.au/media/pages/clients/wsi/9ae4676192-1615271956/wsi_buscard_pres2.png)
![](https://theletterd.com.au/media/pages/clients/wsi/0ee93899dd-1615271956/wsi_signage_010.jpg)
![](https://theletterd.com.au/media/pages/clients/wsi/412a47761a-1615271956/wsi_signage_002.jpg)
![](https://theletterd.com.au/media/pages/clients/wsi/926fa024a5-1615271956/wsi_signage_008.jpg)
![](https://theletterd.com.au/media/pages/clients/wsi/8cb41d0021-1615271956/wsi_wsw_pres1-1.png)
![](https://theletterd.com.au/media/pages/clients/wsi/61f82567f5-1615271956/wsi_wsw_pres1-3.png)
![](https://theletterd.com.au/media/pages/clients/wsi/fd37e09893-1615271956/wsi_wsw_pres1-4.png)
![](https://theletterd.com.au/media/pages/clients/wsi/d7b57aca5e-1615271956/wsi_wsw_pres1-6.png)
![](https://theletterd.com.au/media/pages/clients/wsi/24f28000cf-1615271956/wsi_wswpcard_pres1.png)
![](https://theletterd.com.au/media/pages/clients/wsi/5028cb82c6-1615271956/wsi_internal_pres2asd.png)
![](https://theletterd.com.au/media/pages/clients/wsi/374b95af9d-1615271956/mg_9449.jpg)
![](https://theletterd.com.au/media/pages/clients/wsi/4e0bcb6892-1615271956/wsi_cafexs_pres2.png)
![](https://theletterd.com.au/media/pages/clients/wsi/601999e982-1615271956/wsi_cab_toilets_1-2.png)
![](https://theletterd.com.au/media/pages/clients/wsi/518538bf3d-1615271956/wsi_cab_toilets_1-3.png)