as The Letter D. ↩
Founder &
Creative Director
(2005–2015)
Client
Unpaused
Designed
Art Direction
Document Templates
Identity
Social Avatar
Stationery
Website
Description... ↑
A long-time client was writing a book about empowering women to return to their career goals and needed a social media presence to broadcast evolving content to a publication audience. I was asked to review the initial identity and develop a suite of applications to relaunch the project, including podcast visuals and a draft white paper for public advocacy. Taking the standard symbol for pause || and giving it some movement // was all that was required to take the identity from static to Unpaused, with this journal-based text approach establishing the typographic system for the full gamut of applications required.
#FontsInUse Pitch
