as The Letter D. ↩
Founder &
Creative Director
(2005–2015)
Client
Kevin O’Brien Architects
Designed
Advertising
Identity
Print Collateral
Publications
Signage
Stationery
Website
Description... ↑
What started out as a website brief turned into an ongoing conversation of what identity means for a small architectural practice, with two iterations of an identity for the practice over a number of years, culminating in the Finding Country exhibition at the 2012 Venice Architecture Biennale. Each identity was to start afresh, without a direct reference to the past, which was a bundle of fun, starting with a raw process (CMYK for print, RGB for digital) and evolving into a monotone hue derived from Julia Gillard’s notorious shoe.
#FontsInUse Apercu, IsoD, Univers, Pitch
![](https://theletterd.com.au/media/pages/clients/kob/4ff776b702-1615271956/kob_postcard_3_med-1.jpg)
![](https://theletterd.com.au/media/pages/clients/kob/8869af5220-1615271956/kob_postcard_3_med-3.jpg)
![](https://theletterd.com.au/media/pages/clients/kob/8871de4da0-1615271956/kob_postcard_3_med-4.png)
![](https://theletterd.com.au/media/pages/clients/kob/0ff7e4ecbf-1615271956/kob_postcard_3_med-5.jpg)
![](https://theletterd.com.au/media/pages/clients/kob/7249b4aa7f-1615271956/kob_web2-4.png)
![](https://theletterd.com.au/media/pages/clients/kob/2bb0c8d535-1615271956/kob_web2-11.png)
![](https://theletterd.com.au/media/pages/clients/kob/a71833ad0f-1615271956/kob_web2-18.png)
![](https://theletterd.com.au/media/pages/clients/kob/8a1525988c-1615271956/kob_web2-1.png)
![](https://theletterd.com.au/media/pages/clients/kob/889d9341b5-1615271956/kob_web2-3.jpg)
![](https://theletterd.com.au/media/pages/clients/kob/fb0ddd0180-1615271956/kob_web2-8.jpg)
![](https://theletterd.com.au/media/pages/clients/kob/548c870125-1615271956/kob_web2-7.jpg)
![](https://theletterd.com.au/media/pages/clients/kob/486d422fbf-1615271956/kob_web2-14.jpg)
![](https://theletterd.com.au/media/pages/clients/kob/110f704ebf-1615271956/kob_ideas_pres1-2.png)
![](https://theletterd.com.au/media/pages/clients/kob/098b6e5b3f-1615271956/kob_stat_1_pres.png)
![](https://theletterd.com.au/media/pages/clients/kob/feeecd3bd5-1615271956/kob_a3_promo_2-1.jpg)
![](https://theletterd.com.au/media/pages/clients/kob/f8ea03488d-1615271956/kob_a3_promo_2-2.jpg)
![](https://theletterd.com.au/media/pages/clients/kob/f579379d1f-1615271956/kob_website2012_1-1.jpg)
![](https://theletterd.com.au/media/pages/clients/kob/3e27229afc-1615271956/kob_website2012_1-3.jpg)
![](https://theletterd.com.au/media/pages/clients/kob/8ae56f3216-1615271956/kob_website2012_1-5.jpg)
![](https://theletterd.com.au/media/pages/clients/kob/06b860d8e7-1615271956/kob_website2012_1-7.jpg)
![](https://theletterd.com.au/media/pages/clients/kob/44f8f21ecd-1615271956/kob_website2012_1-8.jpg)
![](https://theletterd.com.au/media/pages/clients/kob/7a64d4372b-1615271956/kob_fc_1d.jpg)
![](https://theletterd.com.au/media/pages/clients/kob/f00e5fa848-1615271956/kob_fc_3.jpg)
![](https://theletterd.com.au/media/pages/clients/kob/6ed2213639-1615271956/kob_fc_15.jpg)
![](https://theletterd.com.au/media/pages/clients/kob/5a7d2bf06d-1615271956/kob_fc_8.jpg)
![](https://theletterd.com.au/media/pages/clients/kob/c56337e3fb-1615271956/kob_fc_12.jpg)
![](https://theletterd.com.au/media/pages/clients/kob/35e60f0b47-1615271956/kob_fc_10.jpg)
![](https://theletterd.com.au/media/pages/clients/kob/943912eac5-1615271956/kob_fc_14.jpg)
![](https://theletterd.com.au/media/pages/clients/kob/1587b6490b-1615271956/kob_fc_11.jpg)
![](https://theletterd.com.au/media/pages/clients/kob/288dc17060-1615271956/kob_fc_6.jpg)
![](https://theletterd.com.au/media/pages/clients/kob/c1354eff91-1615271956/kob_fc_2d.jpg)
![](https://theletterd.com.au/media/pages/clients/kob/3884fd3f83-1615271956/findingcountry_web_1.png)
![](https://theletterd.com.au/media/pages/clients/kob/e3855609be-1615271956/findingcountry_web_6.jpg)
![](https://theletterd.com.au/media/pages/clients/kob/31fc60f4aa-1615271956/findingcountry_web_2.png)
![](https://theletterd.com.au/media/pages/clients/kob/4ff776b702-1615271956/kob_postcard_3_med-1.jpg)
![](https://theletterd.com.au/media/pages/clients/kob/8869af5220-1615271956/kob_postcard_3_med-3.jpg)
![](https://theletterd.com.au/media/pages/clients/kob/8871de4da0-1615271956/kob_postcard_3_med-4.png)
![](https://theletterd.com.au/media/pages/clients/kob/0ff7e4ecbf-1615271956/kob_postcard_3_med-5.jpg)
![](https://theletterd.com.au/media/pages/clients/kob/7249b4aa7f-1615271956/kob_web2-4.png)
![](https://theletterd.com.au/media/pages/clients/kob/2bb0c8d535-1615271956/kob_web2-11.png)
![](https://theletterd.com.au/media/pages/clients/kob/a71833ad0f-1615271956/kob_web2-18.png)
![](https://theletterd.com.au/media/pages/clients/kob/8a1525988c-1615271956/kob_web2-1.png)
![](https://theletterd.com.au/media/pages/clients/kob/889d9341b5-1615271956/kob_web2-3.jpg)
![](https://theletterd.com.au/media/pages/clients/kob/fb0ddd0180-1615271956/kob_web2-8.jpg)
![](https://theletterd.com.au/media/pages/clients/kob/548c870125-1615271956/kob_web2-7.jpg)
![](https://theletterd.com.au/media/pages/clients/kob/486d422fbf-1615271956/kob_web2-14.jpg)
![](https://theletterd.com.au/media/pages/clients/kob/110f704ebf-1615271956/kob_ideas_pres1-2.png)
![](https://theletterd.com.au/media/pages/clients/kob/098b6e5b3f-1615271956/kob_stat_1_pres.png)
![](https://theletterd.com.au/media/pages/clients/kob/feeecd3bd5-1615271956/kob_a3_promo_2-1.jpg)
![](https://theletterd.com.au/media/pages/clients/kob/f8ea03488d-1615271956/kob_a3_promo_2-2.jpg)
![](https://theletterd.com.au/media/pages/clients/kob/f579379d1f-1615271956/kob_website2012_1-1.jpg)
![](https://theletterd.com.au/media/pages/clients/kob/3e27229afc-1615271956/kob_website2012_1-3.jpg)
![](https://theletterd.com.au/media/pages/clients/kob/8ae56f3216-1615271956/kob_website2012_1-5.jpg)
![](https://theletterd.com.au/media/pages/clients/kob/06b860d8e7-1615271956/kob_website2012_1-7.jpg)
![](https://theletterd.com.au/media/pages/clients/kob/44f8f21ecd-1615271956/kob_website2012_1-8.jpg)
![](https://theletterd.com.au/media/pages/clients/kob/7a64d4372b-1615271956/kob_fc_1d.jpg)
![](https://theletterd.com.au/media/pages/clients/kob/f00e5fa848-1615271956/kob_fc_3.jpg)
![](https://theletterd.com.au/media/pages/clients/kob/6ed2213639-1615271956/kob_fc_15.jpg)
![](https://theletterd.com.au/media/pages/clients/kob/5a7d2bf06d-1615271956/kob_fc_8.jpg)
![](https://theletterd.com.au/media/pages/clients/kob/c56337e3fb-1615271956/kob_fc_12.jpg)
![](https://theletterd.com.au/media/pages/clients/kob/35e60f0b47-1615271956/kob_fc_10.jpg)
![](https://theletterd.com.au/media/pages/clients/kob/943912eac5-1615271956/kob_fc_14.jpg)
![](https://theletterd.com.au/media/pages/clients/kob/1587b6490b-1615271956/kob_fc_11.jpg)
![](https://theletterd.com.au/media/pages/clients/kob/288dc17060-1615271956/kob_fc_6.jpg)
![](https://theletterd.com.au/media/pages/clients/kob/c1354eff91-1615271956/kob_fc_2d.jpg)
![](https://theletterd.com.au/media/pages/clients/kob/3884fd3f83-1615271956/findingcountry_web_1.png)
![](https://theletterd.com.au/media/pages/clients/kob/e3855609be-1615271956/findingcountry_web_6.jpg)
![](https://theletterd.com.au/media/pages/clients/kob/31fc60f4aa-1615271956/findingcountry_web_2.png)