as The Letter D. ↩
Founder &
Creative Director
(2005–2015)
Client
Kevin O’Brien Architects
Designed
Advertising
Identity
Print Collateral
Publications
Signage
Stationery
Website
Description... ↑
What started out as a website brief turned into an ongoing conversation of what identity means for a small architectural practice, with two iterations of an identity for the practice over a number of years, culminating in the Finding Country exhibition at the 2012 Venice Architecture Biennale. Each identity was to start afresh, without a direct reference to the past, which was a bundle of fun, starting with a raw process (CMYK for print, RGB for digital) and evolving into a monotone hue derived from Julia Gillard’s notorious shoe.
#FontsInUse Apercu, IsoD, Univers, Pitch
