as The Letter D.

Founder &
Creative Director
(2005–2015)

Client

Lightspace

Designed

Advertising
Identity
Pictograms
Print Collateral
Signage
Typefaces
Website

Description...

I partnered with Ark Atelier (now Cameron & Co Architecture) to develop an identity, sales kit, and signage system for a new event and co-working space, in Brisbane’s Fortitude Valley, which was being converted from an old mechanic’s warehouse. The building’s name informed the neon type response with the blockwork façade referenced via a supporting font and pictogram suite.

#FontsInUse Font Theo Fine, Font Route, Courier New