as The Letter D.

Founder &
Creative Director
(2005–2015)

Client

Initial Denim

Designed

Advertising
Identity
Invitations
Merchandise
Packaging
Print Collateral
Signage
Website

Description...

An experimental product offering from Pistols at Dawn to bring made to measure denim jeans to Australia. I was responsible for the identity rollout and in-store brand experience with a bundle of fun and a few pairs of jeans made along the way.

#FontsInUse Univers