as The Letter D. ↩
Founder &
Creative Director
(2005–2015)
Client
Initial Denim
Designed
Advertising
Identity
Invitations
Merchandise
Packaging
Print Collateral
Signage
Website
Description... ↑
An experimental product offering from Pistols at Dawn to bring made to measure denim jeans to Australia. I was responsible for the identity rollout and in-store brand experience with a bundle of fun and a few pairs of jeans made along the way.
#FontsInUse Univers
![](https://theletterd.com.au/media/pages/clients/idj/16bb3a3f25-1615271956/idj-button.jpg)
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![](https://theletterd.com.au/media/pages/clients/idj/943255ffc0-1615271956/idj_ideas_2d-1.png)
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![](https://theletterd.com.au/media/pages/clients/idj/6b7eeca2be-1615271956/idj_webholdingpage_6-1.png)
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![](https://theletterd.com.au/media/pages/clients/idj/09d3b097fc-1615271956/idj-internal-1.jpg)
![](https://theletterd.com.au/media/pages/clients/idj/bcc68897fa-1615271956/idj-internal-2.jpg)
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