as The Letter D. ↩

Founder &
Creative Director
(2005–2015)

Client

Initial Denim

Designed

Advertising
Identity
Invitations
Merchandise
Packaging
Print Collateral
Signage
Website

Description... ↑

An experimental product offering from Pistols at Dawn to bring made to measure denim jeans to Australia. I was responsible for the identity rollout and in-store brand experience with a bundle of fun and a few pairs of jeans made along the way.

#FontsInUse Univers