as The Letter D.

Founder &
Creative Director
(2005–2015)

Client

James Street Initiative

Designed

Advertising
Enewsletter
Merchandising
Print Collateral
Publications
Stationery
Website

Description...

Initially commissioned to clean up the retail precinct’s website and email direction, the scope expanded to review the overall identity and brand implementation throughout all marketing channels, including event signage, advertising creative, packaging elements... even display solutions designed for disassembly.

#FontsInUse Futura, Plantin