as The Letter D. ↩
Founder &
Creative Director
(2005–2015)
Client
Charmhealth
Designed
Art Direction
Icons
Identity
Naming
Print Collateral
Stationery
Strategy
User Interface
Description... ↑
Initially brought on by a marketing consultant to develop a suite of printed sales collateral, a discussion grew from the strategic rollout of the company’s product family, which lead to an overall brand hierarchy and product naming update. I also assisted the product development team with their user interface hierarchy and a suite of over 100 icons to be rolled out across their software and various applications.
#FontsInUse ITC Avant Garde Gothic, Plantin
![](https://theletterd.com.au/media/pages/clients/charmhealth/0d0f75a6a5-1615271956/chi_prodtype_1d-3.png)
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![](https://theletterd.com.au/media/pages/clients/charmhealth/329dae5a9d-1615271956/chi_typepres_1d-9.jpg)
![](https://theletterd.com.au/media/pages/clients/charmhealth/50305cc43a-1615271956/chi_typepres_1d-14.jpg)
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![](https://theletterd.com.au/media/pages/clients/charmhealth/737db023d1-1615271956/chi_interface_1.png)
![](https://theletterd.com.au/media/pages/clients/charmhealth/1b582bae96-1615271956/chi_interface_icons_all.png)
![](https://theletterd.com.au/media/pages/clients/charmhealth/eb7d4a3ee0-1615271956/chi_interface_icons_base.png)
![](https://theletterd.com.au/media/pages/clients/charmhealth/28d7b7ae41-1615271956/chi_prodtype_1d-6.jpg)
![](https://theletterd.com.au/media/pages/clients/charmhealth/5e52d47960-1615271956/chi_product_bro_5-1.png)
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![](https://theletterd.com.au/media/pages/clients/charmhealth/4f5d389b92-1615271956/chi_folder_2d-2.png)
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![](https://theletterd.com.au/media/pages/clients/charmhealth/0d0f75a6a5-1615271956/chi_prodtype_1d-3.png)
![](https://theletterd.com.au/media/pages/clients/charmhealth/6a5b80eda3-1615271956/chi_typepres_1d-2.png)
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![](https://theletterd.com.au/media/pages/clients/charmhealth/b77acf2d69-1615271956/chi_prodtype_1d-4.png)
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![](https://theletterd.com.au/media/pages/clients/charmhealth/329dae5a9d-1615271956/chi_typepres_1d-9.jpg)
![](https://theletterd.com.au/media/pages/clients/charmhealth/50305cc43a-1615271956/chi_typepres_1d-14.jpg)
![](https://theletterd.com.au/media/pages/clients/charmhealth/783afce53a-1615271956/chi_typepres_1d-12.png)
![](https://theletterd.com.au/media/pages/clients/charmhealth/02b76fb0fe-1615271956/chi_typepres_1d-13.png)
![](https://theletterd.com.au/media/pages/clients/charmhealth/93d615d6b8-1615271956/chi_factsheets_8-5.png)
![](https://theletterd.com.au/media/pages/clients/charmhealth/72dc6efa5a-1615271956/chi_factsheets_8-6.png)
![](https://theletterd.com.au/media/pages/clients/charmhealth/737db023d1-1615271956/chi_interface_1.png)
![](https://theletterd.com.au/media/pages/clients/charmhealth/1b582bae96-1615271956/chi_interface_icons_all.png)
![](https://theletterd.com.au/media/pages/clients/charmhealth/eb7d4a3ee0-1615271956/chi_interface_icons_base.png)
![](https://theletterd.com.au/media/pages/clients/charmhealth/28d7b7ae41-1615271956/chi_prodtype_1d-6.jpg)
![](https://theletterd.com.au/media/pages/clients/charmhealth/5e52d47960-1615271956/chi_product_bro_5-1.png)
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![](https://theletterd.com.au/media/pages/clients/charmhealth/4f5d389b92-1615271956/chi_folder_2d-2.png)
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