as The Letter D. ↩
Founder &
Creative Director
(2005–2015)
Client
Charmhealth
Designed
Art Direction
Icons
Identity
Naming
Print Collateral
Stationery
Strategy
User Interface
Description... ↑
Initially brought on by a marketing consultant to develop a suite of printed sales collateral, a discussion grew from the strategic rollout of the company’s product family, which lead to an overall brand hierarchy and product naming update. I also assisted the product development team with their user interface hierarchy and a suite of over 100 icons to be rolled out across their software and various applications.
#FontsInUse ITC Avant Garde Gothic, Plantin
