as The Letter D.

Founder &
Creative Director
(2005–2015)

Client

The Letter D.

Designed

Identity
Naming
Print Collateral
Signage
Stationery
Website

Description...

After wanting to call my design venture Airport (for various reasons but mainly for the black and yellow arrow opportunities), and being rejected by the Office of Fair Trading, I went back to the drawing board and The Letter D bubbled to the top, clinched by a poem in Design Week. It spawned a whole ecosystem of design applications and experiments, from printed graphics to the built and digital environment, and eventually grew a publishing partner called Capital P. I met many talented individuals along the way, all of who helped bring the content in this website to life.

#FontsInUse Super Grotesk