as The Letter D.

Founder &
Creative Director
(2005–2015)

Client

The Cloakroom

Designed

Advertising
Identities
Invitations
Merchandise
Packaging
Print Collateral
Promotions
Signage
Websites

Description...

After seeing a half-baked ad for a local mens fashion startup I approached the young partners to see if I could help elevate their offering to the high-end market they were aiming for—-do my bit for Brisbane’s fashion image and acquire some bespoke wardrobe pieces in the process. It was a partnership that grew as the business grew, developing sub-brands for their ready to wear, made to measure denim, and alteration businesses-—starting out as a Wordpress blog in a small space in Brisbane, and now with stores in Tokyo, Montreal and Melbourne.

#FontsInUse Georgia