as The Letter D.

Founder &
Creative Director
(2005–2015)

Client

Marchetti

Designed

Art Direction
Identity
Packaging
Signage
Website

Description...

I partnered with architect Stephen Cameron to design an identity and signage suite for a small Italian café in Brisbane’s Tattersall’s Arcade. The intent was to convey an understated Italian Art Deco style, while also providing some intimacy within a brightly lit and bustling arcade environment. With a second space opening on Queen St, I was asked to adapt the original signage suite to suit the larger tenancy, managing a few subtle tweaks to give it a new life.

Photography by Chris Proud (Tattersalls) and Toby Scott (Queen St).

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