as The Letter D.

Founder &
Creative Director
(2005–2015)

Client

HEAT Fashion

Designed

Broadcast
Enews
Identity
Invitations
Website

Description...

After Lindy Johnson’s success with HEAT Architecture, in promoting Queensland’s architectural talent on the world stage, I was asked to develop an identity direction for HEAT Fashion. Retaining the equity in the HEAT logotype developed previously, I adapted the identity into a ‘database’ of local talent, with a suite of collateral developed to support the showcase.

#FontsInUse Helvetica