as The Letter D. ↩
Founder &
Creative Director
(2005–2015)
Client
Golds’s Gym
Designed
Art Direction
Pictograms
Signage
Typeface
Description... ↑
An opportunity to fitout Australia’s first Gold’s Gym franchise never made it off the drawing board with a funding shortfall but the experience of dealing with multiple stakeholders, Westfield, and images of Arnie gets it a guernsey. I expanded Wrightson Stewart’s 70’s collegiate interior design direction, adapting the existing corporate typeface to suit the fitout direction.
#FontsInUse Bespoke
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![](https://theletterd.com.au/media/pages/clients/gol/20dbd46178-1615271956/wsi_goldsgym_signsuite_2b-16.png)