as The Letter D. ↩
Founder &
Creative Director
(2005–2015)
Client
Golds’s Gym
Designed
Art Direction
Pictograms
Signage
Typeface
Description... ↑
An opportunity to fitout Australia’s first Gold’s Gym franchise never made it off the drawing board with a funding shortfall but the experience of dealing with multiple stakeholders, Westfield, and images of Arnie gets it a guernsey. I expanded Wrightson Stewart’s 70’s collegiate interior design direction, adapting the existing corporate typeface to suit the fitout direction.
#FontsInUse Bespoke
