as The Letter D. ↩
Founder &
Creative Director
(2005–2015)
Client
Fine Print
Designed
Identity
Merchandise
Print Collateral
Signage
Typeface
Website
Description... ↑
As a small studio, having a knowledgeable print partner, among other suppliers, was instrumental in setting up The Letter D. I evolved Fine Print’s print brokerage identity and collateral across several years and premises, including street art sourced from their extensive collection of wood type. The original finely detailed reverse F identity was given a new life as a flexible 7x7 block that could be used to showcase various print and packaging techniques on offer—-and we managed to put nearly all of them to use.
#FontsInUse Serifa
![](https://theletterd.com.au/media/pages/clients/fin/95458108f1-1615271956/fin_mural1.jpg)
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![](https://theletterd.com.au/media/pages/clients/fin/3363d7078b-1615271956/f_shirt.jpg)
![](https://theletterd.com.au/media/pages/clients/fin/4ac233cf19-1615271956/gilclear.jpg)
![](https://theletterd.com.au/media/pages/clients/fin/6b8d3e9bba-1615271956/fin_carton_1.png)
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![](https://theletterd.com.au/media/pages/clients/fin/10d8761322-1615271956/fp_wrap.jpg)
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![](https://theletterd.com.au/media/pages/clients/fin/bb0e8ee9b4-1615271956/fin_ute_angle.jpg)
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![](https://theletterd.com.au/media/pages/clients/fin/7ad3c723fc-1615271956/www_fineprint_com_au.jpg)
![](https://theletterd.com.au/media/pages/clients/fin/c55b4af9b9-1615271956/fin_web_news.jpg)
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![](https://theletterd.com.au/media/pages/clients/fin/95458108f1-1615271956/fin_mural1.jpg)
![](https://theletterd.com.au/media/pages/clients/fin/3f25d3c369-1615271956/fin_mural2.jpg)
![](https://theletterd.com.au/media/pages/clients/fin/3363d7078b-1615271956/f_shirt.jpg)
![](https://theletterd.com.au/media/pages/clients/fin/4ac233cf19-1615271956/gilclear.jpg)
![](https://theletterd.com.au/media/pages/clients/fin/6b8d3e9bba-1615271956/fin_carton_1.png)
![](https://theletterd.com.au/media/pages/clients/fin/83cbf36ac1-1615271956/fin_cartonsa3.jpg)
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![](https://theletterd.com.au/media/pages/clients/fin/10d8761322-1615271956/fp_wrap.jpg)
![](https://theletterd.com.au/media/pages/clients/fin/3e935c0637-1615271956/fin_postcards_9w-5.png)
![](https://theletterd.com.au/media/pages/clients/fin/9b201812c0-1615271956/fin_postcards_9w-7.png)
![](https://theletterd.com.au/media/pages/clients/fin/3107d17886-1615271956/fin_postcards_9w-11.png)
![](https://theletterd.com.au/media/pages/clients/fin/e1facdffe4-1615271956/fp_tshirt1.png)
![](https://theletterd.com.au/media/pages/clients/fin/bb0e8ee9b4-1615271956/fin_ute_angle.jpg)
![](https://theletterd.com.au/media/pages/clients/fin/959a92cedc-1615271956/fp_botline2.png)
![](https://theletterd.com.au/media/pages/clients/fin/aef87d4a50-1615271956/fp_van2a.png)
![](https://theletterd.com.au/media/pages/clients/fin/7ad3c723fc-1615271956/www_fineprint_com_au.jpg)
![](https://theletterd.com.au/media/pages/clients/fin/c55b4af9b9-1615271956/fin_web_news.jpg)
![](https://theletterd.com.au/media/pages/clients/fin/bd471556fb-1615271956/fin_web_history.jpg)
![](https://theletterd.com.au/media/pages/clients/fin/582eef50ed-1615271956/fin_web_cont.jpg)
![](https://theletterd.com.au/media/pages/clients/fin/55c40b459f-1615271956/stat4.jpg)