as The Letter D.

Founder &
Creative Director
(2005–2015)

Client

Fine Print

Designed

Identity
Merchandise
Print Collateral
Signage
Typeface
Website

Description...

As a small studio, having a knowledgeable print partner, among other suppliers, was instrumental in setting up The Letter D. I evolved Fine Print’s print brokerage identity and collateral across several years and premises, including street art sourced from their extensive collection of wood type. The original finely detailed reverse F identity was given a new life as a flexible 7x7 block that could be used to showcase various print and packaging techniques on offer—-and we managed to put nearly all of them to use.

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