as The Letter D. ↩
Founder &
Creative Director
(2005–2015)
Client
Fine Print
Designed
Identity
Merchandise
Print Collateral
Signage
Typeface
Website
Description... ↑
As a small studio, having a knowledgeable print partner, among other suppliers, was instrumental in setting up The Letter D. I evolved Fine Print’s print brokerage identity and collateral across several years and premises, including street art sourced from their extensive collection of wood type. The original finely detailed reverse F identity was given a new life as a flexible 7x7 block that could be used to showcase various print and packaging techniques on offer—-and we managed to put nearly all of them to use.
#FontsInUse Serifa