as The Letter D. ↩
Founder &
Creative Director
(2005–2015)
Client
Doree
Designed
Identity
Merchandise
Print Collateral
Website
Description... ↑
With a suite of original war-time advertisements and no defined identity Doree’s mending service was after a fresh logotype and document suite, to eventually rollout across their larger embroidery business. The original iconic advertisements were emblazoned across business cards and various applications, with a fresh logotype drawn from the various iterations of the lettering used since the business began in 1934.
#FontsInUse Univers
![](https://theletterd.com.au/media/pages/clients/dor/6c495e5285-1615271956/dor_oldad.jpg)
![](https://theletterd.com.au/media/pages/clients/dor/89fab0c24a-1615271956/dor_oldads.jpg)
![](https://theletterd.com.au/media/pages/clients/dor/37ab3f774b-1615271956/dor_sketch.jpg)
![](https://theletterd.com.au/media/pages/clients/dor/47542c8bfb-1615271956/dor_sketches.jpg)
![](https://theletterd.com.au/media/pages/clients/dor/5d77132fc6-1615271956/dor_angles.png)
![](https://theletterd.com.au/media/pages/clients/dor/90e093a43a-1615271956/dor_stitch.jpg)
![](https://theletterd.com.au/media/pages/clients/dor/fe62ab9108-1615271956/dor_bcards.jpg)
![](https://theletterd.com.au/media/pages/clients/dor/1d0664136b-1615271956/dor_web1.jpg)
![](https://theletterd.com.au/media/pages/clients/dor/6c495e5285-1615271956/dor_oldad.jpg)
![](https://theletterd.com.au/media/pages/clients/dor/89fab0c24a-1615271956/dor_oldads.jpg)
![](https://theletterd.com.au/media/pages/clients/dor/37ab3f774b-1615271956/dor_sketch.jpg)
![](https://theletterd.com.au/media/pages/clients/dor/47542c8bfb-1615271956/dor_sketches.jpg)
![](https://theletterd.com.au/media/pages/clients/dor/5d77132fc6-1615271956/dor_angles.png)
![](https://theletterd.com.au/media/pages/clients/dor/90e093a43a-1615271956/dor_stitch.jpg)
![](https://theletterd.com.au/media/pages/clients/dor/fe62ab9108-1615271956/dor_bcards.jpg)
![](https://theletterd.com.au/media/pages/clients/dor/1d0664136b-1615271956/dor_web1.jpg)