as The Letter D. ↩
Founder &
Creative Director
(2005–2015)
Client
Ari Jewellery
Designed
Digital Marketing
Enewsletter
Exhibition Direction
Identity
Print Collateral
Promotions
Signage
Website
Description... ↑
Initially approached to develop a digital presence for this well-established jeweller, Ari and I worked together to redefine every touchpoint for her studio and workshop, from promotional print to shopfront signage and everything in between. I developed a simple contemporary shell to allow Ari’s illustrations and style to come to the fore and be the focus for the diverse array of applications, including a CMS Flash website.
#FontsInUse Futura
![](https://theletterd.com.au/media/pages/clients/ari/3f9ead0f5d-1615271956/ari_postcard_4-2.jpg)
![](https://theletterd.com.au/media/pages/clients/ari/81d3743057-1615271956/ari_postcard_4-5.jpg)
![](https://theletterd.com.au/media/pages/clients/ari/87c319e422-1615271956/ari_postcard_4-4.jpg)
![](https://theletterd.com.au/media/pages/clients/ari/aff9a8be51-1615271956/ari_postcard_4-3.jpg)
![](https://theletterd.com.au/media/pages/clients/ari/e3fc79bac1-1615271956/ari_postcard_4-6.jpg)
![](https://theletterd.com.au/media/pages/clients/ari/24c7d2cc40-1615271956/ari_giftcard_1p-2.jpg)
![](https://theletterd.com.au/media/pages/clients/ari/7df81c4122-1615271956/ari_giftcard_1p-1.jpg)
![](https://theletterd.com.au/media/pages/clients/ari/4c7fd78260-1615271956/arisign2.jpg)
![](https://theletterd.com.au/media/pages/clients/ari/db18e3d75b-1615271956/aritran1-1.jpg)
![](https://theletterd.com.au/media/pages/clients/ari/76cb664de4-1615271956/ariweb4nav-1.jpg)
![](https://theletterd.com.au/media/pages/clients/ari/face89f830-1615271956/arighosts-1.jpg)
![](https://theletterd.com.au/media/pages/clients/ari/7150673948-1615271956/aricontact-1.jpg)
![](https://theletterd.com.au/media/pages/clients/ari/95c557324c-1615271956/arighosts-3.jpg)
![](https://theletterd.com.au/media/pages/clients/ari/6b283716dd-1615271956/ariweb4nav-3.jpg)
![](https://theletterd.com.au/media/pages/clients/ari/8ca9868e91-1615271956/ariweb4nav-4.jpg)
![](https://theletterd.com.au/media/pages/clients/ari/068e329c51-1615271956/ariquote.jpg)
![](https://theletterd.com.au/media/pages/clients/ari/bb9d44f04e-1615271956/arichoicecut-1.jpg)
![](https://theletterd.com.au/media/pages/clients/ari/b9543756b5-1615271956/aririch1-1.jpg)
![](https://theletterd.com.au/media/pages/clients/ari/f9b229dd16-1615271956/ari_webmail_2.jpg)
![](https://theletterd.com.au/media/pages/clients/ari/0aa76f95d3-1615271956/ari_webshop_pres_1-1.jpg)
![](https://theletterd.com.au/media/pages/clients/ari/aa536a6b63-1615271956/ari_webshop_pres_1-2.jpg)
![](https://theletterd.com.au/media/pages/clients/ari/f99b9029bd-1615271956/ari_webshop_pres_1-12.jpg)
![](https://theletterd.com.au/media/pages/clients/ari/3f9ead0f5d-1615271956/ari_postcard_4-2.jpg)
![](https://theletterd.com.au/media/pages/clients/ari/81d3743057-1615271956/ari_postcard_4-5.jpg)
![](https://theletterd.com.au/media/pages/clients/ari/87c319e422-1615271956/ari_postcard_4-4.jpg)
![](https://theletterd.com.au/media/pages/clients/ari/aff9a8be51-1615271956/ari_postcard_4-3.jpg)
![](https://theletterd.com.au/media/pages/clients/ari/e3fc79bac1-1615271956/ari_postcard_4-6.jpg)
![](https://theletterd.com.au/media/pages/clients/ari/24c7d2cc40-1615271956/ari_giftcard_1p-2.jpg)
![](https://theletterd.com.au/media/pages/clients/ari/7df81c4122-1615271956/ari_giftcard_1p-1.jpg)
![](https://theletterd.com.au/media/pages/clients/ari/4c7fd78260-1615271956/arisign2.jpg)
![](https://theletterd.com.au/media/pages/clients/ari/db18e3d75b-1615271956/aritran1-1.jpg)
![](https://theletterd.com.au/media/pages/clients/ari/76cb664de4-1615271956/ariweb4nav-1.jpg)
![](https://theletterd.com.au/media/pages/clients/ari/face89f830-1615271956/arighosts-1.jpg)
![](https://theletterd.com.au/media/pages/clients/ari/7150673948-1615271956/aricontact-1.jpg)
![](https://theletterd.com.au/media/pages/clients/ari/95c557324c-1615271956/arighosts-3.jpg)
![](https://theletterd.com.au/media/pages/clients/ari/6b283716dd-1615271956/ariweb4nav-3.jpg)
![](https://theletterd.com.au/media/pages/clients/ari/8ca9868e91-1615271956/ariweb4nav-4.jpg)
![](https://theletterd.com.au/media/pages/clients/ari/068e329c51-1615271956/ariquote.jpg)
![](https://theletterd.com.au/media/pages/clients/ari/bb9d44f04e-1615271956/arichoicecut-1.jpg)
![](https://theletterd.com.au/media/pages/clients/ari/b9543756b5-1615271956/aririch1-1.jpg)
![](https://theletterd.com.au/media/pages/clients/ari/f9b229dd16-1615271956/ari_webmail_2.jpg)
![](https://theletterd.com.au/media/pages/clients/ari/0aa76f95d3-1615271956/ari_webshop_pres_1-1.jpg)
![](https://theletterd.com.au/media/pages/clients/ari/aa536a6b63-1615271956/ari_webshop_pres_1-2.jpg)
![](https://theletterd.com.au/media/pages/clients/ari/f99b9029bd-1615271956/ari_webshop_pres_1-12.jpg)