Dan Pike ↩

as The Letter D. ↩

Founder &
Creative Director
(2005–2015)

Client

Allergy Medical

Designed

Identity
Naming
Print Collateral
Signage
Sub-branding
Website

Description... ↑

A local entrepreneur wanted to do something about the extended waiting times (sometimes years) for allergy specialists and partnered with a specialist to create Australia’s first non-referral allergy clinic. Having worked together previously he asked me to develop the initial tone of voice, identity and clinic signage, in collaboration with the architects, Hassell. We wanted to avoid the natural remedy context and create a clinical identity based on proven scientific methods to reinforce the medical approach to care.

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Identity Concept Animation
Identity Elements Concept
Identity Logotype Concept
Identity Format Concept
Retail Sub-Branding Concept
Identity Colour Concept
Stationery Suite
Stationery Suite
Promo Type Concept
Online Graphic Concept
Reception Wall Signage
Clinic Corridor Signage
Clinic Building Signage Concept
Street Pylon Concept
Clinic Entry Signage Concept
Clinic Reception Concept
Clinic Corridor Signage Concept
Clinic Door Signage Concept
Clinic Pictograms Concept
Clinic Info Flyer Foldout
Clinic Info Flyer Internal
Patient Info Flyer Foldout
Patient Info Flyer Internal
Identity Concept Animation
Identity Elements Concept
Identity Logotype Concept
Identity Format Concept
Retail Sub-Branding Concept
Identity Colour Concept
Stationery Suite
Stationery Suite
Promo Type Concept
Online Graphic Concept
Reception Wall Signage
Clinic Corridor Signage
Clinic Building Signage Concept
Street Pylon Concept
Clinic Entry Signage Concept
Clinic Reception Concept
Clinic Corridor Signage Concept
Clinic Door Signage Concept
Clinic Pictograms Concept
Clinic Info Flyer Foldout
Clinic Info Flyer Internal
Patient Info Flyer Foldout
Patient Info Flyer Internal