as The Letter D.

Founder &
Creative Director
(2005–2015)

Client

Allergy Medical

Designed

Identity
Naming
Print Collateral
Signage
Sub-branding
Website

Description...

A local entrepreneur wanted to do something about the extended waiting times (sometimes years) for allergy specialists and partnered with a specialist to create Australia’s first non-referral allergy clinic. Having worked together previously he asked me to develop the initial tone of voice, identity and clinic signage, in collaboration with the architects, Hassell. We wanted to avoid the natural remedy context and create a clinical identity based on proven scientific methods to reinforce the medical approach to care.

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