as The Letter D. ↩
Founder &
Creative Director
(2005–2015)
Client
Scoogle
Designed
Advertising
Identity
Print Collateral
Signage
Stationery
Website
Description... ↑
A small frames shop was opening in Albert Park, with a name from the owner’s childhood that I sought to give a new meaning to-—something their eclectic and eccentric clientele could relate to, which was really holding up a mirror to the shop’s owners themselves. It was also a foray into international trademark law with an initial application blocked by, you guessed it, Google.
#FontsInUse National, Local Gothic
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![](https://theletterd.com.au/media/pages/clients/sco/99b47c3382-1615271956/sco_ideas2-25.png)
![](https://theletterd.com.au/media/pages/clients/sco/696ff4f567-1615271956/sco_ngvad_4.png)
![](https://theletterd.com.au/media/pages/clients/sco/72ce5b05b7-1615271956/sco_bcard_pairs.png)
![](https://theletterd.com.au/media/pages/clients/sco/4de9f38555-1615271956/sco_xmas_2-1.jpg)
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![](https://theletterd.com.au/media/pages/clients/sco/ae7b3acd92-1615271956/sco_website5.png)
![](https://theletterd.com.au/media/pages/clients/sco/b157bfd2bd-1615271956/sco_postcard_f.jpg)
![](https://theletterd.com.au/media/pages/clients/sco/f22459b6db-1615271956/sco_postcard_b.png)
![](https://theletterd.com.au/media/pages/clients/sco/99b47c3382-1615271956/sco_ideas2-25.png)
![](https://theletterd.com.au/media/pages/clients/sco/696ff4f567-1615271956/sco_ngvad_4.png)
![](https://theletterd.com.au/media/pages/clients/sco/72ce5b05b7-1615271956/sco_bcard_pairs.png)
![](https://theletterd.com.au/media/pages/clients/sco/4de9f38555-1615271956/sco_xmas_2-1.jpg)
![](https://theletterd.com.au/media/pages/clients/sco/ca16a9494b-1615271956/sco_xmas_2-2.png)