as The Letter D.

Founder &
Creative Director
(2005–2015)

Client

Queensland Veterinary Specialists

Designed

Advertising
Enews
Merchandise
Print Collateral
Promotions
Signage
Stationery
Website

Description...

Over the years I have designed more than 100 items for QVS, all linking to the Queensland colour palette and distinctive angled typographic list of their core services. This list of medical terminology was cumbersome to read and so I made it into a decorative type block and emblazoned it on nearly every application of the identity to subtly convey the breadth of QVS’s capability and expertise. This approach has since merged with the main identity across conference collateral, vehicle livery, patient prescriptions, and their amazing new premises in North Lakes designed by Vokes and Peters.

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