as The Letter D. ↩
Founder &
Creative Director
(2005–2015)
Client
Pet Emergency
Designed
Advertising
Events
Identity
Merchandise
Print Collateral
Signage
Stationery
Website
Description... ↑
While separate entities the symbiotic relationship with Queensland Veterinary Specialists has been an interesting exercise in shared visuals and tone of voice. I was asked to refresh the existing Pet ER identity and develop a suite of applications for the expanding practice, taking on QVS’s colour palette, given the shared facilities and reception staff, while using a bouncier typographic approach to soften the experience of emergency health care. The original 2011 website was a foray into integrating digital tech with a Google Maps interface embedded into the menu, given the majority of users visited the website for location directions and contact details.
#FontsInUse Vag Rounded
