as The Letter D. ↩
Founder &
Creative Director
(2005–2015)
Client
Pet Emergency
Designed
Advertising
Events
Identity
Merchandise
Print Collateral
Signage
Stationery
Website
Description... ↑
While separate entities the symbiotic relationship with Queensland Veterinary Specialists has been an interesting exercise in shared visuals and tone of voice. I was asked to refresh the existing Pet ER identity and develop a suite of applications for the expanding practice, taking on QVS’s colour palette, given the shared facilities and reception staff, while using a bouncier typographic approach to soften the experience of emergency health care. The original 2011 website was a foray into integrating digital tech with a Google Maps interface embedded into the menu, given the majority of users visited the website for location directions and contact details.
#FontsInUse Vag Rounded
![](https://theletterd.com.au/media/pages/clients/pet/05ff1a10a6-1615271956/pet_home.png)
![](https://theletterd.com.au/media/pages/clients/pet/7b1dae6e6e-1615271956/pet_home_directions_grange.png)
![](https://theletterd.com.au/media/pages/clients/pet/84bdd2b5ab-1615271956/pet_overview.png)
![](https://theletterd.com.au/media/pages/clients/pet/a002b30df8-1615271956/pet_our-services_consultation.png)
![](https://theletterd.com.au/media/pages/clients/pet/efcaeb4cec-1615271956/pet_staff-profiles_monique.png)
![](https://theletterd.com.au/media/pages/clients/pet/e18ccc46da-1615271956/pet_admission-forms.png)
![](https://theletterd.com.au/media/pages/clients/pet/5b5f4905ec-1615271956/pet_shirt1.jpg)
![](https://theletterd.com.au/media/pages/clients/pet/74746c1222-1615271956/pet_bcard_pres_2.png)
![](https://theletterd.com.au/media/pages/clients/pet/1bb0ff2204-1615271956/1520_pet_babysit_form_1-1.png)
![](https://theletterd.com.au/media/pages/clients/pet/727a45ecf9-1615271956/1520_pet_babysit_form_1-2.png)
![](https://theletterd.com.au/media/pages/clients/pet/d96513f59b-1615271956/pet_humeuth_2014_1.png)
![](https://theletterd.com.au/media/pages/clients/pet/44b1f86dbb-1615271956/pet_pres_3-1-copy.jpg)
![](https://theletterd.com.au/media/pages/clients/pet/f669f33800-1615271956/pet_pres_3-2-copy.jpg)
![](https://theletterd.com.au/media/pages/clients/pet/6c12a736e1-1615271956/pet_pres_3-6-copy.jpg)
![](https://theletterd.com.au/media/pages/clients/pet/ce99d7587c-1615271956/pet_pres_3-9-copy.jpg)
![](https://theletterd.com.au/media/pages/clients/pet/82d3a428fa-1615271956/pet_pres_3-13-copy.jpg)
![](https://theletterd.com.au/media/pages/clients/pet/fd0405a1c0-1615271956/pet_pres_3-16-copy.jpg)
![](https://theletterd.com.au/media/pages/clients/pet/2dfd7fa011-1615271956/pet_pres_3-3-copy.jpg)
![](https://theletterd.com.au/media/pages/clients/pet/21967d34e7-1615271956/pet_triagesign_pres1d-1.png)
![](https://theletterd.com.au/media/pages/clients/pet/89a0ddd7d5-1615271956/qvs_secsign2-1.png)
![](https://theletterd.com.au/media/pages/clients/pet/e2107ebfcb-1615271956/pet_sitemap_1.png)
![](https://theletterd.com.au/media/pages/clients/pet/5811689088-1615271956/qvs_nl_signage_3_app-5.png)
![](https://theletterd.com.au/media/pages/clients/pet/caadb89752-1615271956/qvs_teatowel_3.jpg)
![](https://theletterd.com.au/media/pages/clients/pet/05ff1a10a6-1615271956/pet_home.png)
![](https://theletterd.com.au/media/pages/clients/pet/7b1dae6e6e-1615271956/pet_home_directions_grange.png)
![](https://theletterd.com.au/media/pages/clients/pet/84bdd2b5ab-1615271956/pet_overview.png)
![](https://theletterd.com.au/media/pages/clients/pet/a002b30df8-1615271956/pet_our-services_consultation.png)
![](https://theletterd.com.au/media/pages/clients/pet/efcaeb4cec-1615271956/pet_staff-profiles_monique.png)
![](https://theletterd.com.au/media/pages/clients/pet/e18ccc46da-1615271956/pet_admission-forms.png)
![](https://theletterd.com.au/media/pages/clients/pet/5b5f4905ec-1615271956/pet_shirt1.jpg)
![](https://theletterd.com.au/media/pages/clients/pet/74746c1222-1615271956/pet_bcard_pres_2.png)
![](https://theletterd.com.au/media/pages/clients/pet/1bb0ff2204-1615271956/1520_pet_babysit_form_1-1.png)
![](https://theletterd.com.au/media/pages/clients/pet/727a45ecf9-1615271956/1520_pet_babysit_form_1-2.png)
![](https://theletterd.com.au/media/pages/clients/pet/d96513f59b-1615271956/pet_humeuth_2014_1.png)
![](https://theletterd.com.au/media/pages/clients/pet/44b1f86dbb-1615271956/pet_pres_3-1-copy.jpg)
![](https://theletterd.com.au/media/pages/clients/pet/f669f33800-1615271956/pet_pres_3-2-copy.jpg)
![](https://theletterd.com.au/media/pages/clients/pet/6c12a736e1-1615271956/pet_pres_3-6-copy.jpg)
![](https://theletterd.com.au/media/pages/clients/pet/ce99d7587c-1615271956/pet_pres_3-9-copy.jpg)
![](https://theletterd.com.au/media/pages/clients/pet/82d3a428fa-1615271956/pet_pres_3-13-copy.jpg)
![](https://theletterd.com.au/media/pages/clients/pet/fd0405a1c0-1615271956/pet_pres_3-16-copy.jpg)
![](https://theletterd.com.au/media/pages/clients/pet/2dfd7fa011-1615271956/pet_pres_3-3-copy.jpg)
![](https://theletterd.com.au/media/pages/clients/pet/21967d34e7-1615271956/pet_triagesign_pres1d-1.png)
![](https://theletterd.com.au/media/pages/clients/pet/89a0ddd7d5-1615271956/qvs_secsign2-1.png)
![](https://theletterd.com.au/media/pages/clients/pet/e2107ebfcb-1615271956/pet_sitemap_1.png)
![](https://theletterd.com.au/media/pages/clients/pet/5811689088-1615271956/qvs_nl_signage_3_app-5.png)
![](https://theletterd.com.au/media/pages/clients/pet/caadb89752-1615271956/qvs_teatowel_3.jpg)