as The Letter D. ↩
Founder &
Creative Director
(2005–2015)
Client
Marquette Properties
Designed
Advertising
Identity
Investor Kits
Print Collateral
Signage
Description... ↑
Looking to capitalise on the success of Donovan Hill’s AM60, the developer’s sister project, over the road, retained the naming convention and they asked me to develop the identity and sales material to take AM30 to market. With a non-descript building the focus was on adapting AM60’s 45˚ hatching to the new identity and its corner location, all to build a robust symbol that could define a graphic tone and elements to be applied across the marketing collateral. Overall it was a successful launch and building sale that yielded ongoing projects for the studio.
#FontsInUse Univers, Neutraface Slab
