as The Letter D. ↩
Founder &
Creative Director
(2005–2015)
Client
Australian Graphic Design Association
Designed
Art Direction
Identity
Merchandise
Print Collateral
Publication
Social Media
Description... ↑
With Brisbane set to host the 2010 Biennial Awards, AGDA asked me if I wouldn’t mind being the local creative director. I said yes, despite underestimating the time and effort involved in managing the entire event -- luckily it boosted the profile of The Letter D, with invitations to speak at national design events. The graphic intent was to showcase AGDA’s much-maligned identity typeface Times New Roman and show a design-focused audience how to embrace it.
#FontsInUse Times New Roman
