LSS / Pictograms / 19.08.2009
The Letter D got hands-on at Lightspace, installing our suite of bespoke pictograms.
2 Phil Lane
Fortitude
Valley, 4006
Brisbane, QLD.
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PO Box 1100
Fortitude
Valley, 4006
QLD, Australia.
+61 7 3161 9993
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TheLetterD.com.au
The impetus for A–CH‘s recent identity refresh was also driven by a move to new premises in West End, with a small gallery space providing an additional arm to the firm’s pursuits.
The new identity acronym provides a versatile foundation for future offshoots and one of the first adaptations was the building signage.
A side alley presents the perfect place for a loud surprise, while the front door quietly lets visitors know what’s in store for them.
The Letter D got hands-on at Lightspace, installing our suite of bespoke pictograms.


Exhibition treatment for Alexander Seton’s sculptures at Jan Murphy Gallery, on until April 25.


Once again Jan Murphy Gallery‘s resident master made an appearance on the Christmas window, this time with some friends in a paper chain – and we couldn’t forget Rudolph.

The frames shop known as Scoogle opened its doors recently but not before all the signage had been installed, complete with magnetic alphabet to spice up the street…




The recurring theme of using Jan Murphy Gallery‘s resident crowd controller as the Christmas window decoration has been maintained…
The Letter D developed a rough-cut vinyl application, with the offset window glazing used to display a moving shadow of the overall theme.

A group show was held to introduce four young artists to the Jan Murphy Gallery stable, and The Letter D was tasked with developing an exhibition package to suit.




Marty Spinks‘ band Lord Bardon needed an urgent identity and touring paraphernalia for the launch of his debut CD at The Tivoli, in Brisbane’s Fortitude Valley.
The Spinks family crest was reinterpreted with an altered version of the typeface Serifa.


