JAH/ Stationery Suite / 08.05.2007
Stationery suite for Hartley Shopfitters.
JAH / Signage & Livery / 26.04.2007
Vehicle livery for Hartley Shopfitters has been applied while the new factory/showroom takes shape in Bowen Hills.
JAH / Stationery Forms / 27.02.2007
A full suite of documentation forms were developed for Hartley Shopfitters to integrate the new identity and also shake-up the old generic journal pads used throughout the office.
JAH / Identity Refresh / 25.01.2007
With a move to a new premises and expansion of services, the family-run business of J.A. Hartley Shopfitters were looking to update their identity. As the founder was reaching retirement age we wanted to place some significance on his contribution to the standard of service and quality he had fostered.
We shortened the name to the recognisable elements and developed a traditional seal for the founder. This seal was formatted in a non-traditional way for the identity, to convey a forward-thinking approach that still had its feet in the time-honoured traditions of quality and service.
PIK / Poster / 25.11.2005
After studying Weddel seals over an Antarctic winter, Dan Pike’s sister Rhonda needed to show off her data to the scientific community, at a conference in USA. The size was set by the conference, and with only one poster allowed, we had some fun fitting in all the information with some semblance of order.
SAN / Identity Campaign / 31.12.2004
With a foundation masterplan on the drawing board, the Gold Coast’s premier residential resort realised a reinvigorated identity was required to convey this fresh start.
Whilst at Entica, Dan Pike was asked to undertake an overall audit of Sanctuary Cove‘s existing identity, with focus groups and key stakeholders interviewed to garner their perceptions of the identity, and overall impression of the location/development.
The essence of the original Jabiru icon was maintained, though reinterpreted with a fresh palette of colours and a ribbon, tying all the elements of the new masterplan together. The ribbon in motion has been used throughout the signage, advertising, and printed collateral.
Dan was also asked to develop a campaign to promote their sponsorship of The Australian Ballet, photographed by Blasius Erlinger.
