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	<title>The Letter D. &#187; Trade Gothic</title>
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	<link>http://theletterd.com.au</link>
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		<title>SPI / Identity</title>
		<link>http://theletterd.com.au/spi-identity/</link>
		<comments>http://theletterd.com.au/spi-identity/#comments</comments>
		<pubDate>Sun, 31 May 2009 22:30:32 +0000</pubDate>
		<dc:creator>The Letter D.</dc:creator>
				<category><![CDATA[Identity]]></category>
		<category><![CDATA[Website]]></category>
		<category><![CDATA[Georgia]]></category>
		<category><![CDATA[Naming]]></category>
		<category><![CDATA[SPI]]></category>
		<category><![CDATA[Trade Gothic]]></category>

		<guid isPermaLink="false">http://theletterd.com.au/?p=1695</guid>
		<description><![CDATA[Martin Spinks was looking to setup his own development firm and asked The Letter D to develop the name and identity suite. Spinks &#38; Co was chosen to take advantage of the distinctive sound of the founder&#8217;s name, with a rework of the typeface Georgia to emphasise both the sound and his approach – sharp. A [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignnone size-medium wp-image-1696" title="spi_hold" src="http://theletterd.com.au/wordpress/wp-content/uploads/spi_hold-500x407.jpg" alt="spi_hold" width="500" height="407" /></p>
<p>Martin Spinks was looking to setup his own development firm and asked The Letter D to develop the name and identity suite.</p>
<p><strong>Spinks &amp; Co</strong> was chosen to take advantage of the distinctive sound of the founder&#8217;s name, with a rework of the typeface Georgia to emphasise both the sound and his approach – sharp.</p>
<p>A holding <a href="http://SpinksCo.com.au" target="_blank">website</a> has been launched with an evolving suite of stationery to come&#8230;</p>
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		<title>TRI / Balfour Identity</title>
		<link>http://theletterd.com.au/tri-balfour-identity/</link>
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		<pubDate>Sat, 15 Mar 2008 11:53:29 +0000</pubDate>
		<dc:creator>The Letter D.</dc:creator>
				<category><![CDATA[Identity]]></category>
		<category><![CDATA[Signage]]></category>
		<category><![CDATA[Trade Gothic]]></category>
		<category><![CDATA[TRI]]></category>
		<category><![CDATA[Typeface]]></category>

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		<description><![CDATA[An identity concept for The Balfour. Taking our cue from the architecture, a symbol framework was built to extend across room numbers and pictograms. It has since become part of a hotel group so may not go ahead.]]></description>
			<content:encoded><![CDATA[<p><img class="alignnone size-medium wp-image-1862" title="BAL_Identity" src="http://theletterd.com.au/wordpress/wp-content/uploads/BAL_Identity-500x353.png" alt="BAL_Identity" width="500" height="353" /></p>
<p><img class="alignnone size-medium wp-image-1860" title="BAL_Entry" src="http://theletterd.com.au/wordpress/wp-content/uploads/BAL_Entry-500x343.jpg" alt="BAL_Entry" width="500" height="343" /></p>
<p><img class="alignnone size-medium wp-image-1864" title="BAL_Nos" src="http://theletterd.com.au/wordpress/wp-content/uploads/BAL_Nos-500x353.png" alt="BAL_Nos" width="500" height="353" /></p>
<p><img class="alignnone size-medium wp-image-1865" title="BAL_Picto" src="http://theletterd.com.au/wordpress/wp-content/uploads/BAL_Picto-500x353.png" alt="BAL_Picto" width="500" height="353" /></p>
<p>An identity concept for <strong>The Balfour</strong>. Taking our cue from the architecture, a symbol framework was built to extend across room numbers and pictograms. It has since become part of a hotel group so may not go ahead.</p>
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		<title>SET / Website</title>
		<link>http://theletterd.com.au/set-website/</link>
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		<pubDate>Mon, 21 Nov 2005 03:17:03 +0000</pubDate>
		<dc:creator>The Letter D.</dc:creator>
				<category><![CDATA[Website]]></category>
		<category><![CDATA[Artist]]></category>
		<category><![CDATA[SET]]></category>
		<category><![CDATA[Trade Gothic]]></category>

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		<description><![CDATA[Portfolio website for Australian sculptor Alexander Seton.]]></description>
			<content:encoded><![CDATA[<p><img class="alignnone size-medium wp-image-1177" title="set_enter" src="http://theletterd.com.au/wordpress/wp-content/uploads/set_enter-499x393.png" alt="set_enter" width="499" height="393" /></p>
<p><img class="alignnone size-medium wp-image-1178" title="set_contact" src="http://theletterd.com.au/wordpress/wp-content/uploads/set_contact-499x393.jpg" alt="set_contact" width="499" height="393" /></p>
<p><img class="alignnone size-medium wp-image-1179" title="set_current" src="http://theletterd.com.au/wordpress/wp-content/uploads/set_current-499x393.jpg" alt="set_current" width="499" height="393" /></p>
<p>Portfolio website for Australian sculptor <strong>Alexander Seton</strong>.</p>
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