Post Office Box 1100
Fortitude Valley 4006
QLD, Australia
+61 7 3160 7040
or Letters(at)
TheLetterD.com.au
The year book is the culmination of The Letter D’s design direction for AGDA‘s 2010 Awards, and a year of a book it is. 560 pages of good times for the world to touch, see and smell.
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After five years it was time to give Fine Print‘s website a freshen up, with a dynamic CMS allowing latest news and inter-linking of site content to be managed by Fine Print.
The main feature is the ability to tag and categorise each new print project for future sample library integration. A great resource for Fine Print’s design clients, and their clients, looking for similar print finishes.
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As promised, we’ve had a chance to photograph the suite of collateral produced for the 2010 AGDA National Awards Gala Presentation Dinner.
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An origami pyramid was developed for the centrepiece, with the inside printed as a poster. A nod to Al Jaffee, as when folded only the 2010 identity was visible, with the red cross created by the internal reflection.
The combined A6 ticket for the Gala Dinner and After Party was perforated for each event with a stub provided as a memento. The location images on the reverse referenced the event’s satellite imagery, with X marking the spot.
In keeping with the theme of generic design formats, A4 menus were folded down to A5 ‘tents’, with all type set in the standard Times New Roman.
And lastly, the wine labels took a literal direction, with white for white and red for red — and a zig-zag initial (W/R) for those that were stumped by the colour system.
It has been a solid few months, finalising the art direction for the 2010 AGDA Awards, culminating in the Presentation Dinner, with a full showcase of the collateral uploaded soon.
Photography by Seesaw.
One of the AGDA Award applications that didn’t make it to life but still worth showing off.
A postcard reminder with a promo to explain the Design Effectiveness category, with each side’s content referencing the other’s.
A wraparound cover has been developed to house AGDA’s 2010 Awards Partner Sponsorship report.
An A1 Call for Entries poster has been produced for AGDA‘s 10th National Awards.
Printed on thin newsprint as a nod to the typeface Times New Roman‘s origins, with the added benefit of considerable show-through, allowing the alignment of the satellite image on the reverse to appear on the front, so that the ‘X’ marks the spot of the Brisbane event.
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As it ‘turned out’, The Letter D’s studio just so happened to be in the centre of the poster, so we centred the credits, with the separating ‘X’s between packets pinpointing the building.
The Letter D’s identity for the 2010 AGDA National Awards has launched on AGDA’s website, as part of the Call for Entries campaign, with a printed poster to come.
The ‘X’ connects the year 2010 with the year’s two milestones——20 years and 10th awards.
