Signage for The Cloakroom‘s new Brisbane shopfront, down the Gardens end of Edward St.

The impetus for A–CH‘s recent identity refresh was also driven by a move to new premises in West End, with a small gallery space providing an additional arm to the firm’s pursuits.

The new identity acronym provides a versatile foundation for future offshoots and one of the first adaptations was the building signage.

A side alley presents the perfect place for a loud surprise, while the front door quietly lets visitors know what’s in store for them.

The foyer signage for Russells was installed in time for their new naming launch soirée.

The mirror polished stainless steel reflects the linear nature of the tactile wallpaper, creating a moiré pattern on a smooth surface.

The Cloakroom was offered a temporary hoarding opportunity adjacent to their pop-up store in Brisbane’s Wintergarden, and asked The Letter D to develop a direction to locate the store.

Fine Print was after an entry mural for their warehouse lane and after realising there were 26 units, or blocks, that make up the reverse ‘F’ logo, an alphabet was too good to pass up.

The Letter D got hands-on and painted the 5m high mural, utilising a variety of wooden type available for loan from Fine Print’s library.

With a number of local practices around Brisbane, Vetwell were looking to create a connection across the group, and asked The Letter D to review their practice signage.

All practice information has been re-ordered and moved to the non-opening door or glazing, with a good ol’ swing panel for the Open / Closed sign, adding a friendly touch.

The Letter D got hands-on at Lightspace, installing our suite of bespoke pictograms.

Exhibition treatment for Alexander Seton’s sculptures at Jan Murphy Gallery, on until April 25.

Our latest vinyl release – the Fine Print ute.

Once again Jan Murphy Gallery‘s resident master made an appearance on the Christmas window, this time with some friends in a paper chain – and we couldn’t forget Rudolph.