2 Phil Lane
Fortitude
Valley, 4006
Brisbane, QLD.
Find us on
Google Maps.
PO Box 1100
Fortitude
Valley, 4006
QLD, Australia.
+61 7 3161 9993
or Letters(at)
TheLetterD.com.au
Fine Print asked The Letter D to develop a website promo targeting local designers.
We saw an opportunity to broadcast their collection of various wooden type, available for loan, creating a mono/analogue contrast to the digital website being promoted.
A series of nine postcards have been developed for Fine Print, matching the nine letters in the name.
We used the print manager’s collection of old wooden letterpress blocks to highlight each letter, with the content interacting across both sides of the postcards.
/
Marty Spinks‘ band Lord Bardon needed an urgent identity and touring paraphernalia for the launch of his debut CD at The Tivoli, in Brisbane’s Fortitude Valley.
The Spinks family crest was reinterpreted with an altered version of the typeface Serifa.
For Fine Print‘s Christmas promotion we thought a book voucher from a local bookstore would be a nice gift for clients, and so the card was developed to match this. A perforated bookmark (above) displayed the clients from the year, as various book titles – including a sneaky plug for The Letter D, at the bottom.
The website tells the Fine Print story with each page representing the reverse ‘F’ logo differently.
The website has a number of hidden puzzles allowing the user to find the reverse ‘F’. This was a way of linking the suite of stationery to the website, as an extension of the identity.
/
The second suite of stationery designed for Fine Print used a full sized emboss block.
The ‘F’ was implied through the un-embossed areas, and we even left a flat space for the stamp.
Commended in the Design Institute of Australia’s Queensland Design Awards.
With a fine tradition of print excellence and a wall full of awards already in the bag, this print manager needed a flexible, dynamic identity that could showcase the level of detail and service they had become notorious for… while still showing off a tad.
Fine Print‘s original reverse ‘F’ was reinterpreted and has since become the essence of the identity – everchanging, subtle and adaptable.
Each application of the identity utilises a different production process with the ‘F’ always present though not directly obvious.
