SCO / NGV Advertising / 14.01.2009
The first press ad for Scoogle will appear in the NGV magazine Gallery.
SCO / Website / 29.12.2008
The recently opened frames shop in Melbourne needed a temporary webpage so we found an apt image from their supplier library – oh so Scoogle.
SCO / Signage / 14.11.2008
The frames shop known as Scoogle opened its doors recently but not before all the signage had been installed, complete with magnetic alphabet to spice up the street…
SCO / Stationery / 22.10.2008
An old terrace on Cardigan Place, in Melbourne’s Albert Park, is to become the home of Scoogle – where frames are fit to fetching faces.
We’ve been having a Scoogle good time creating stamps and a website for the grand opening in November.
SCO / Identity / 27.09.2008
The Letter D was asked to develop a business concept for a Brisbane girl heading down to Melbourne to open a frames shop.
The name Scoogle was registered, and the site chosen sits opposite a primary school in the suburb of Albert Park.
What started out as an idea to get the market to shape the identity (with an initial interactive postcard drop), turned into the identity itself, which has been kept fairly flexible to suit various promotions and in-store collateral, including a suite of conversational business cards.
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