REI / Raetze Ad 09 / 15.01.2009
Recent ad for Silke Raetze’s show at Michael Reid, in Art World.
REI / Caruana & Reid Ad 08 / 21.12.2008
A new Aboriginal Art supplement is being introduced in Art World, and Caruana & Reid asked The Letter D to produce an advertisement for the launch issue.
REI / Kregar Ad 08 / 07.02.2008
Gregor Kregar will be the star of Michael Reid‘s stand at the 2008 Melbourne Art Fair, with his cheeky gnomes making a splash for the lead-up advertising – this one in Art & Australia.
REI / Website Bookings / 03.12.2007
With the increase in Art Education events planned for Michael Reid in 2008, a more efficient system for client bookings was required so the staff could handle the influx…
The Letter D was asked to integrate an online ‘Cart’ system into the website, while reviewing the user registration path and form design.
REI / Lewis Invite 07 / 23.10.2007
Invitation to Jon Lewis’ show at Michael Reid.
It didn’t take long to decide on the main image…
REI / Vogue Insert / 12.09.2007
An A4 insert for Vogue Living has been produced, promoting Michael Reid‘s Private Client Art Newsletter.
To differentiate the piece from the usual guff that falls out of your magazine subscription, The Letter D printed the insert on cream stock, with the only imagery being typographic colour – as a contrast to the glossy property developments it shared its slot with.
REI / Young Ad / 13.08.2007
With the horizon line as part of the main image, we thought we’d have some fun with the orientation of information, for Johnny Young’s ad in Art Collector.
REI / McDonald Invite 07 / 07.08.2007
Doubling up on a recent invite for Darren McDonald’s show at Michael Reid meant we didn’t need to worry about the space for the address label.
So we used the space for a brief introduction, given he was a new addition to the Michael Reid stable.
REI / Advertising / 30.06.2007
Michael Reid asked The Letter D to develop an advertising format for upcoming exhibitions and events, with the first campaign for David Bromley’s exhibition at Murrurundi.
REI / Website / 02.10.2006
Michael Reid asked The Letter D to refine his current website, which was being used to present exhibitions and artworks for his gallery, as well as displaying a number of publications he was involved with, including his popular guide to buying and selling art.
We initially went through an extensive audit of the elements that did and didn’t work on the old site, and ended up refining the identity en route, along with sub-identities for the various galleries and associations that came under the Michael Reid umbrella.
This lead to a business-wide overhaul of the collateral produced for everything from booking forms to artist catalogues. The website continues to grow, with Exhibition bookings, video tours and artist screensavers, and there’s more to come.
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