Post Office Box 1100
Fortitude Valley 4006
QLD, Australia
+61 7 3160 7040
or Letters(at)
TheLetterD.com.au
In keeping with the combined client Christmas gift for Queensland Veterinary Specialists and Pet Emergency, this year’s response split the greeting into the game of tic tac toe, to keep local practice kitchens in game mode.
Queensland Veterinary Specialists were looking to produce a combined end of year gift with Pet Emergency and asked The Letter D to develop a teatowel for clients’ kitchens.
We proposed using an age old adage, mixing in both identities so that they would both be visible, whichever way the teatowel was hung.
Queensland Veterinary Specialists and Pet Emergency were looking to send out a combined Christmas gift of wine and asked The Letter D to develop the bottle labels and packaging.
Taking elements from each identity a ribbon detail was developed to wrap the label, all housed in a gold box for some added bling.
The finished referral package for Queensland Veterinary Specialists has just rolled off the press, to be distributed to Brisbane’s local Vets, with an integrated booklet covering the specialty areas, and tear-off referral notes.
An A2 poster has been produced to accompany Queensland Veterinary Specialists‘ referral information suite currently being printed.
A single pass of metallic ink was used, with a clear spot varnish to define the outline of the dog, which in turn darkened the skeleton – combining the everyday shape we see, with that which the specialist sees.
Queensland Veterinary Specialists were taking part in a local vet practice’s open-day and asked The Letter D to develop a large signage panel for the team to stand near.
A foldout flyer was also produced so that visitors had something to take with them.
Queensland Veterinary Specialists asked The Letter D to develop an invitation for their upcoming conference series.
We took it a little further, adapting the existing graphic elements into a stand-alone identity for the conference, with projection screens, program formatting and variable text printing, allowing each attendee to have their own personalised package.
