PET / 2011 T-shirts / 22.12.2011
ACH / 2011 Teatowel / 12.12.2011
QVS / Teatowel / 09.12.2011
Queensland Veterinary Specialists were looking to produce a combined end of year gift with Pet Emergency and asked The Letter D to develop a teatowel for clients’ kitchens.
We proposed using an age old adage, mixing in both identities so that they would both be visible, whichever way the teatowel was hung.
VET / Swing Tags / 18.11.2011


A bespoke die-cut swing tag for Vetwell to promote their online shop, complete with a subtle $ sign for an extra touch of retail.
JMG / Kim Buck Catalogue / 16.11.2011
CLK / Wish Magazine Ad / 07.11.2011
The Cloakroom took out a full page space in The Australian’s WISH magazine and asked The Letter D to develop the direction.
The shopfront photograph, with new signage installed, provided the opportunity to use the base image, as the name/identity was already displayed, with some minor tweaking for print.
Photographed by Angus & McCaw.
ASF / Identity Suite / 04.11.2011
Access Shop Fitouts approached The Letter D to develop an identity launch suite to rollout their new venture in regional Queensland.
As the acronym was going to become the prime identifier, a logotype was developed alluding to step ladders and shop drawings, with extended lines to convey separate letters.
MLT / Mitchell Ogilvie Invitation / 02.11.2011
Marie-Louise Thiele was developing the media strategy and launch of the new Mitchell Ogilvie store, and asked The Letter D to produce an invitation to accompany a suite of pocket squares, to be given to each invitee.
As there were four colours of pocket squares we proposed four kinds of invites to match the multiple tones, layered to create a solid platform for the silk squares to travel on.
























