AGDA / Postcard / 09.06.2010
One of the AGDA Award applications that didn’t make it to life but still worth showing off.
A postcard reminder with a promo to explain the Design Effectiveness category, with each side’s content referencing the other’s.
Post Office Box 1100
Fortitude Valley 4006
QLD, Australia
+61 7 3160 7040
or Letters(at)
TheLetterD.com.au
One of the AGDA Award applications that didn’t make it to life but still worth showing off.
A postcard reminder with a promo to explain the Design Effectiveness category, with each side’s content referencing the other’s.


A series of four postcards have been produced for Ari Jewellery, inspired by Ari’s rekindled love of polaroids.
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With Ark Atelier’s fitout for Lightspace Studios nearing completion, The Letter D was asked to develop a leasing promo.

A series of promotional postcards for Kevin O’Brien Architects, displaying their recent projects in the CMYK palette of their stationery.




A series of nine postcards have been developed for Fine Print, matching the nine letters in the name.
We used the print manager’s collection of old wooden letterpress blocks to highlight each letter, with the content interacting across both sides of the postcards.
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Sydney-based artist Silke Raetze was chosen to exhibit her work in the ‘Off the Wall‘ section of the Brisbane Art Fair, in 2008, and asked The Letter D to develop a postcard to showcase her delicate sculptural paper lingerie.


After the unfortunate demise of her old laptop, Ari Athans needed to update her client database and asked The Letter D to develop a strategy to also promote the new webmail system – keeping clients updated on Exhibitions, and the latest jewels from her travels. Hence the good ol’ postcard.


Invitation to Jon Lewis’ show at Michael Reid.
It didn’t take long to decide on the main image…


Doubling up on a recent invite for Darren McDonald’s show at Michael Reid meant we didn’t need to worry about the space for the address label.
So we used the space for a brief introduction, given he was a new addition to the Michael Reid stable.

