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An invitation to the launch of the Spring Summer collection from Pistols at Dawn.
With the launch of a new Brisbane location and some recent international press, the menswear label Pistols at Dawn were keen to expand on their interim online presence.
Developed as an extension of their printed material, the website‘s CMS allows the designers to control the size of the various thumbnails, creating their own dynamic image layouts to suit each season’s collection.
With a whirlwind tour planned in New York as part of the HEAT Fashion initiative, local label Pistols at Dawn asked The Letter D to whip up something to take with them.
An A3 poster folded to A6 was quickly dispatched with a website update underway.
The Cloakroom has opened an outlet in Sydney’s Surry Hills and were in need of a quick website update for both their boutique and ready to wear label, Pistols at Dawn.
Various applications of The Letter D’s identities for The Cloakroom and their ready to wear range Pistols at Dawn have been released, from horn collar stays to labels.
Individual webpages were developed for The Cloakroom and their in-house ready to wear range – Pistols at Dawn – with each one linking to their now notorious blog.
Moving into the limelight prompted an identity tweak for the bold new bespoke tailors at The Cloakroom, along with their in-house ready to wear range – Pistols at Dawn.
As they had commenced their public life as a blog, we decided to simply evolve the developed aesthetic, tweaking the logotypes and symbols to reinforce the connection between the two separate yet related entities.
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