HUG / Nebo Beef Pamphlet / 13.01.2009
The results of the recent Nebo Beef shoot for Hughes Pastoral have been showcased within a bite-sized pamphlet, to accompany the first sample packs being distributed to specialty butchers and chefs.
HUG / Nebo Beef Photography / 08.12.2008
The Letter D was asked to direct a shoot of Hughes Pastoral‘s line of premium marbled beef, to be called Nebo Beef, for use in the upcoming launch collateral, destined for the domestic and international market.
Stefan Jannides shot the full ‘before & after’ suite, at Red Brick Studios.
HUG / Nebo Beef Pack / 20.08.2008
A small A5 suite of cards have been developed for Hughes Pastoral to take to Japan, for distribution at the various Nebo Beef presentations being organised.
Each package has been translated into Japanese and hand-wrapped in fine paper, subtly conveying the Nebo Beef slice.
HUG / Nebo Beef Identity / 24.07.2008
With a family heritage of over 100 years in the cattle industry the Hughes family are developing their own high marble score beef export product, which we named Nebo Beef.
Due to the Geographic Indicator status Japan is looking to protect the name Wagyu with, we have proposed to maintain some link with the Wagyu-cross impression but move in a new direction towards a local product, building the equity around there own pastoral precinct.
