TSK / Invitation Suite / 03.08.2010
An invitation for a small group of patrons to attend a conversation with Simon Winchester, at this year’s Brisbane Writers Festival, has been produced for The Subtle Knot.
TSK / Identity / 15.06.2010
A group of local writers, readers, poets have come together, as The Subtle Knot, to support the Brisbane Writers Festival——specifically to support the participation of a key author to add to the festival’s program.
The Letter D was approached to develop the initial suite of collateral, with the first task being an identity for the group.
SCO / NGV Advertising / 14.01.2009
The first press ad for Scoogle will appear in the NGV magazine Gallery.
SCO / Website / 29.12.2008
The recently opened frames shop in Melbourne needed a temporary webpage so we found an apt image from their supplier library – oh so Scoogle.
SCO / Signage / 14.11.2008
The frames shop known as Scoogle opened its doors recently but not before all the signage had been installed, complete with magnetic alphabet to spice up the street…
SCO / Stationery / 22.10.2008
An old terrace on Cardigan Place, in Melbourne’s Albert Park, is to become the home of Scoogle – where frames are fit to fetching faces.
We’ve been having a Scoogle good time creating stamps and a website for the grand opening in November.
SCO / Identity / 27.09.2008
The Letter D was asked to develop a business concept for a Brisbane girl heading down to Melbourne to open a frames shop.
The name Scoogle was registered, and the site chosen sits opposite a primary school in the suburb of Albert Park.
What started out as an idea to get the market to shape the identity (with an initial interactive postcard drop), turned into the identity itself, which has been kept fairly flexible to suit various promotions and in-store collateral, including a suite of conversational business cards.
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