The Letter D’s new publishing venture, called Capital P, launches this week, with a suite of printed products now available online.

An adaptable identity was developed to adjust the volume up/down, depending on the emphasis and clarity required for each application.

Australia’s pre-eminent allergist Dr Pete Smith, with a number of business partners, is looking to open Allergy Medical, a dedicated medical practice for treating allergies.

The Letter D was asked to review the naming direction and develop an identity, emphasising the scientific nature of the patient service. A substantial launch campaign rollout, with signage and online applications is underway.

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A sustainable property services business approached The Letter D to develop a launch identity, website and collateral suite.

In collaboration with Al et al, a new name was developed to convey the idea of donning our ‘green’ hats when considering ways to make our buildings more comfortable and efficient.

Martin Spinks was looking to setup his own development firm and asked The Letter D to develop the name and identity suite.

Spinks & Co was chosen to take advantage of the distinctive sound of the founder’s name, with a rework of the typeface Georgia to emphasise both the sound and his approach – sharp.

A holding website has been launched with an evolving suite of stationery to come…

The Letter D was asked to develop a business concept for a Brisbane girl heading down to Melbourne to open a frames shop.

The name Scoogle was registered, and the site chosen sits opposite a primary school in the suburb of Albert Park.

What started out as an idea to get the market to shape the identity (with an initial interactive postcard drop), turned into the identity itself, which has been kept fairly flexible to suit various promotions and in-store collateral, including a suite of conversational business cards.

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With a family heritage of over 100 years in the cattle industry the Hughes family are developing their own high marble score beef export product, which we named Nebo Beef.

Due to the Geographic Indicator status Japan is looking to protect the name Wagyu with, we have proposed to maintain some link with the Wagyu-cross impression but move in a new direction towards a local product, building the equity around there own pastoral precinct.

An old Fortitude Valley warehouse on Light Street is currently being converted into an event space for hire, aptly named Lightspace, with open-plan studios above for lease.

The Letter D was brought in by Ark Atelier to develop the site’s identity, collateral and environmental graphics, along with the launch website – all in time for Brisbane Indesign.

We took the idea of using neon tubing as a line of light and adapted Font Route to suit.

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With 308 in full swing Consolidated Properties asked The Letter D to develop the overall name and style for a site on the Pacific Motorway (M1) at exit 71 — so M171 was born.

After purchasing the National Australia Bank building, on the corner of Creek & Queen St, in Brisbane, Consolidated Properties asked The Letter D to develop the name and launch collateral for the overall refurbishment.

As it was at the heart of Brisbane’s financial quarter, and the tip of the ‘Golden Triangle’, a series of circles became the basis for the identity, with the street number of 308 fitting in nicely.

With a move to a new premises and expansion of services, the family-run business of J.A. Hartley Shopfitters were looking to update their identity. As the founder was reaching retirement age we wanted to place some significance on his contribution to the standard of service and quality he had fostered.

We shortened the name to the recognisable elements and developed a traditional seal for the founder. This seal was formatted in a non-traditional way for the identity, to convey a forward-thinking approach that still had its feet in the time-honoured traditions of quality and service.