SCO / Identity / 27.09.2008
The Letter D was asked to develop a business concept for a Brisbane girl heading down to Melbourne to open a frames shop.
The name Scoogle was registered, and the site chosen sits opposite a primary school in the suburb of Albert Park.
What started out as an idea to get the market to shape the identity (with an initial interactive postcard drop), turned into the identity itself, which has been kept fairly flexible to suit various promotions and in-store collateral, including a suite of conversational business cards.
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