The Letter D.

COO / Identity / 25.01.2007

The interior design studio Coop, setup by Rowena Cornwell, was after an overall refresh and asked The Letter D to have a look at their graphic output and devise a strategy to implement a change.

The logotype was based on hens in a coop, and what started out as a subtle tweak took a Wiener Werkstätte turn with a supporting pattern developed using their old rooster.

This new style has been implemented right through the studio, from invoicing and tenders, to stationery and a website.

REI / Website / 02.10.2006

Michael Reid asked The Letter D to refine his current website, which was being used to present exhibitions and artworks for his gallery, as well as displaying a number of publications he was involved with, including his popular guide to buying and selling art.

We initially went through an extensive audit of the elements that did and didn’t work on the old site, and ended up refining the identity en route, along with sub-identities for the various galleries and associations that came under the Michael Reid umbrella.

This lead to a business-wide overhaul of the collateral produced for everything from booking forms to artist catalogues. The website continues to grow, with Exhibition bookings, video tours and artist screensavers, and there’s more to come.

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CAM / Website / 06.04.2006

A basic holding website has been setup for Campbell Urology while the main site is under development, along with patient information sheets available for PDF download.

PIK / Poster / 25.11.2005

After studying Weddel seals over an Antarctic winter, Dan Pike’s sister Rhonda needed to show off her data to the scientific community, at a conference in USA. The size was set by the conference, and with only one poster allowed, we had some fun fitting in all the information with some semblance of order.

JMG / Identity / 12.09.2005

After developing a 90 page book for Jan Murphy Gallery’s 10 year anniversary, a refreshed identity was developed to take the Gallery into the next 10 years.

A typographic approach was taken, with the identity sitting in the background, allowing the art to take centre stage. The frame of the existing logo was broken down into its 4 sides, with these 4 lines now used to divide the information across various applications.

All collateral has been updated, from the stationery and invitation catalogues, through to the invoices and valuation certificates.

AIA / Grass Roots Forum / 05.05.2005

A pro bono project for the Y.Arch group within the Australian Institute of Architects.

The Letter D was asked to develop a suite of collateral for the Grass Roots Forum, and direct its implementation across a variety of applications, and various program offshoots.