McV / Practice Profile / 16.08.2010
A practice profile and A4 document format has been developed for McVeigh, as part of an overall review of the practice’s collateral.
2 Phil Lane
Fortitude
Valley, 4006
Brisbane, QLD.
Find us on
Google Maps.
PO Box 1100
Fortitude
Valley, 4006
QLD, Australia.
+61 7 3161 9993
or Letters(at)
TheLetterD.com.au
A practice profile and A4 document format has been developed for McVeigh, as part of an overall review of the practice’s collateral.

Charmhealth, a software company specialising in the health informatics field, approached The Letter D to assist in the user interface design for their suite of software products, soon to be trialled in a number of hospitals.
A colour and format direction has been developed for the interface, including a family of icons to be used throughout, with printed promotional collateral also underway.
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The studio will be closing for a brief hiatus, in April, as Dan gets used to being a Dad.

The Letter D will be taking a whole week off from December 24 to January 4. Crazy huh?

Queensland Veterinary Specialists asked The Letter D to develop an invitation for their upcoming conference series.
We took it a little further, adapting the existing graphic elements into a stand-alone identity for the conference, with projection screens, program formatting and variable text printing, allowing each attendee to have their own personalised package.


With the increase in Art Education events planned for Michael Reid in 2008, a more efficient system for client bookings was required so the staff could handle the influx…
The Letter D was asked to integrate an online ‘Cart’ system into the website, while reviewing the user registration path and form design.

After practicing as a gun for hire for some time James Lloyd decided he should make a business of it, and so asked The Letter D to assist in getting the entity setup to go.
Taking our cue from his minimal bold black & white interiors, we developed a simple text block and applied this across all collateral.


The recently opened arts, objects and interiors store in Brisbane’s Fortitude Valley, A Day on Earth, asked The Letter D to develop a collateral system for upcoming exhibitions and media releases.
A simple full cover photo with the shop’s ubiquitous swing tag will be used to portray the subject of each event, with a website underway…



A full suite of documentation forms were developed for Hartley Shopfitters to integrate the new identity and also shake-up the old generic journal pads used throughout the office.


The interior design studio Coop, setup by Rowena Cornwell, was after an overall refresh and asked The Letter D to have a look at their graphic output and devise a strategy to implement a change.
The logotype was based on hens in a coop, and what started out as a subtle tweak took a Wiener Werkstätte turn with a supporting pattern developed using their old rooster.
This new style has been implemented right through the studio, from invoicing and tenders, to stationery and a website.


