AIA / 2013 Awards Identity / 04.04.2013
As the creative directors of the 2013 AIA Brisbane Regional Architecture Awards, Owen and Vokes and Peters asked The Letter D to develop the graphic direction for the event.
To convey the ‘Garden Variety’ theme, which guides the attendees dress-code, a modular identity system was developed, connecting images from the John Oxley Library archives of garden parties in the Brisbane region, with ‘ordinary’ paper stock tones, and typography referencing a community notice vernacular.
The email invitation adopted an adjusted image version, to directly engage with attendees.
MMA / Identity Suite / 01.02.2013
TIN / Tinker Tailor Identity / 12.10.2012
A clothing alteration business, called Tinker Tailor, was starting up in Brisbane’s Wintergarden, and approached The Letter D to develop an identity and launch collateral.
With signage production underway, a small suite of cards and stickers have been produced, with a full showcase online soon.
WSI / Workshop Identity / 14.09.2012
Wrightson Stewart were developing a range of modular kitchen components, under the name WS Workshop, and asked The Letter D to develop an identity to complement their existing image.
So as not to compete with the parent logotype and graphic pattern, a supporting typographic treatment has been developed, along with a naming system for the modular components.
MAR / 215 Adelaide Street Identity Suite / 14.09.2012
Marquette Properties asked The Letter D to develop an identity and collateral suite for an urban renewal project in Brisbane’s CBD.
Looking to connect the heritage façade of Rowes Arcade with a modern office tower on Post Office Square, the alternate glyphs in Neutraface Slab were used to reflect the diverse tenancy mix within the development.
BAL / Identity Launch / 04.07.2012
The Letter D was approached to develop an identity and online strategy for Boom and Leisure – a new online venture looking to broadcast global Architecture and Design events to registered subscribers.
The logotype takes the form of a finger board, directing users to global destinations, all from the one location. And as the entity will only exist in a digital environment, an RGB palette was utilised, with a colour and core shape assigned to each of three categories – Trade, Education, and Civic.
A LaunchRock campaign has been unleashed, while the web and email system is developed.
CAP / Naming & Identity / 23.04.2012
The Letter D’s new publishing venture, called Capital P, launches this week, with a suite of printed products now available online.
An adaptable identity was developed to adjust the volume up/down, depending on the emphasis and clarity required for each application.
KOA / Identity Edit / 22.02.2012
As the practice of Kevin O’Brien Architects develops over time, they are looking to reflect each stage with an identity edit.
After fine-tuning their initial identity in 2008, The Letter D’s second edit takes a more typographic approach, aligning the initials to highlight the acronym (and web domain) KO/A.
REI / Australian Art London Website / 09.11.2011
ASF / Identity Suite / 04.11.2011
Access Shop Fitouts approached The Letter D to develop an identity launch suite to rollout their new venture in regional Queensland.
As the acronym was going to become the prime identifier, a logotype was developed alluding to step ladders and shop drawings, with extended lines to convey separate letters.