The Letter D.

As the creative directors of the 2013 AIA Brisbane Regional Architecture Awards, Owen and Vokes and Peters asked The Letter D to develop the graphic direction for the event.

To convey the ‘Garden Variety’ theme, which guides the attendees dress-code, a modular identity system was developed, connecting images from the John Oxley Library archives of garden parties in the Brisbane region, with ‘ordinary’ paper stock tones, and typography referencing a community notice vernacular.

The email invitation adopted an adjusted image version, to directly engage with attendees.

Marlene Mangioni and her business partners approached The Letter D to develop an identity for her new fashion venture, MMangioni.

Playing on the alliteration of the initial and surname, the typographic direction gives the identity an unexpected detail, much like the fashion they intend to stock.

A clothing alteration business, called Tinker Tailor, was starting up in Brisbane’s Wintergarden, and approached The Letter D to develop an identity and launch collateral.

With signage production underway, a small suite of cards and stickers have been produced, with a full showcase online soon.

Wrightson Stewart were developing a range of modular kitchen components, under the name WS Workshop, and asked The Letter D to develop an identity to complement their existing image.

So as not to compete with the parent logotype and graphic pattern, a supporting typographic treatment has been developed, along with a naming system for the modular components.

Marquette Properties asked The Letter D to develop an identity and collateral suite for an urban renewal project in Brisbane’s CBD.

Looking to connect the heritage façade of Rowes Arcade with a modern office tower on Post Office Square, the alternate glyphs in Neutraface Slab were used to reflect the diverse tenancy mix within the development.

The Letter D was approached to develop an identity and online strategy for Boom and Leisure – a new online venture looking to broadcast global Architecture and Design events to registered subscribers.

The logotype takes the form of a finger board, directing users to global destinations, all from the one location. And as the entity will only exist in a digital environment, an RGB palette was utilised, with a colour and core shape assigned to each of three categories – Trade, Education, and Civic.

A LaunchRock campaign has been unleashed, while the web and email system is developed.

The Letter D’s new publishing venture, called Capital P, launches this week, with a suite of printed products now available online.

An adaptable identity was developed to adjust the volume up/down, depending on the emphasis and clarity required for each application.

As the practice of Kevin O’Brien Architects develops over time, they are looking to reflect each stage with an identity edit.

After fine-tuning their initial identity in 2008, The Letter D’s second edit takes a more typographic approach, aligning the initials to highlight the acronym (and web domain) KO/A.

Michael Reid is planning to launch a London gallery in mid 2012 and asked The Letter D to develop the identity and online holding page.

Access Shop Fitouts approached The Letter D to develop an identity launch suite to rollout their new venture in regional Queensland.

As the acronym was going to become the prime identifier, a logotype was developed alluding to step ladders and shop drawings, with extended lines to convey separate letters.