2 Phil Lane
Fortitude
Valley, 4006
Brisbane, QLD.
Find us on
Google Maps.
PO Box 1100
Fortitude
Valley, 4006
QLD, Australia.
+61 7 3161 9993
or Letters(at)
TheLetterD.com.au
With a new show coming up, Berlin-based artist Matthew Cheyne asked The Letter D to update his existing website, developed in 2005.
Using the online web application Indexhibit, self-editing was enabled, whilst the original banded styling was maintained – simply rotated to allow for future expanding text content.
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The Cloakroom has opened an outlet in Sydney’s Surry Hills and were in need of a quick website update for both their boutique and ready to wear label, Pistols at Dawn.
The Spinks & Co cards have been printed using the same DocuColor press as the Hughes cards, to achieve a waxy finish on the main logotype.
Coloured stock has been used to allow internal documents to be printed through a black laser printer – which minimises colour variation and ink usage – while maintaining the identity.
In a possible world-first, Michael Reid is now offering online Art Education lectures, via a new Art Lectures section on their Art Tube.
The Letter D. was asked to develop the purchase interface and manage the integration across the Education sections of the website.
Brisbane’s pastry queen, Jocelyn Hancock asked The Letter D to put together a small brochure for a food tour she will be hosting in the UK.
To reflect the home-cooked nature of the tour, a simple format was created, with system fonts chosen to allow for future online integration.
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A small group of Sydney gallerists have banded together to organise a month of events, talks, exhibitions and tours to be known as Art Month Sydney, commencing in March 2010.
The Letter D was asked to develop the website, web-based mailout campaign and associated collateral for the initiative, including a Twitter theme and teaser site, which went live in time for the soft launch.
An initial flip-card identity style by Hayman Design was developed further to convey a calendar month, along with a completed alphabet to display within the flip-system.
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Martin Spinks was looking to setup his own development firm and asked The Letter D to develop the name and identity suite.
Spinks & Co was chosen to take advantage of the distinctive sound of the founder’s name, with a rework of the typeface Georgia to emphasise both the sound and his approach – sharp.
A holding website has been launched with an evolving suite of stationery to come…
Individual webpages were developed for The Cloakroom and their in-house ready to wear range – Pistols at Dawn – with each one linking to their now notorious blog.
Moving into the limelight prompted an identity tweak for the bold new bespoke tailors at The Cloakroom, along with their in-house ready to wear range – Pistols at Dawn.
As they had commenced their public life as a blog, we decided to simply evolve the developed aesthetic, tweaking the logotypes and symbols to reinforce the connection between the two separate yet related entities.
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With the increase in Art Education events planned for Michael Reid in 2008, a more efficient system for client bookings was required so the staff could handle the influx…
The Letter D was asked to integrate an online ‘Cart’ system into the website, while reviewing the user registration path and form design.
