Michael Reid is planning to launch a London gallery in mid 2012 and asked The Letter D to develop the identity and online holding page.

A suite of refreshed stamps for The Cloakroom.

Signage for The Cloakroom‘s new Brisbane shopfront, down the Gardens end of Edward St.

A suite of postcards have been developed for The Cloakroom to promote their shoe shine service and recent advertising campaign.

A brass hand embosser has been produced for The Cloakroom, allowing them to embellish their in-store labels and material booklets.

With the launch of a new Brisbane location and some recent international press, the menswear label Pistols at Dawn were keen to expand on their interim online presence.

Developed as an extension of their printed material, the website‘s CMS allows the designers to control the size of the various thumbnails, creating their own dynamic image layouts to suit each season’s collection.

The amount of content being displayed in Michael Reid‘s webmails was becoming unwieldy and so The Letter D was asked to review the format to contain multiple subjects, and more imagery, all the while maintaining the clean and crisp direction his readers now expected.

The CMS was expanded to allow for automatic insertion of the website‘s latest content, allowing staff to manage various elements.

With a new store opening in Brisbane’s Edward Street, The Cloakroom asked The Letter D to review their identity direction for 2011.

Some subtle touches will surface over the coming month, including mud maps for their stores in Brisbane and Sydney, a refreshed connection to their ready to wear label Pistols at Dawn, and a new website underway.

The Cloakroom was offered a temporary hoarding opportunity adjacent to their pop-up store in Brisbane’s Wintergarden, and asked The Letter D to develop a direction to locate the store.

A suite of stationery and support collateral has been produced for The Cloakroom.

After a headline show for their label Pistols at Dawn, at the recent Mercedes Benz Fashion Festival, a website and lookbook to showcase this year’s collection is also underway.