ARI / Postcards / 25.09.2009
A series of four postcards have been produced for Ari Jewellery, inspired by Ari’s rekindled love of polaroids.
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BAL / Online Broadcast System / 03.09.2012
Following on from Boom and Leisure‘s recent Launchrock subscriber campaign, The Letter D, in collaboration with developer ha-lf, has rolled out an online broadcast system across email and social media, with the website facilitating client announcement uploads.
The identity’s screen-based RGB colour system differentiates each of the three announcement categories and the various social media icons.
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BAL / Identity Launch / 04.07.2012
The Letter D was approached to develop an identity and online strategy for Boom and Leisure – a new online venture looking to broadcast global Architecture and Design events to registered subscribers.
The logotype takes the form of a finger board, directing users to global destinations, all from the one location. And as the entity will only exist in a digital environment, an RGB palette was utilised, with a colour and core shape assigned to each of three categories – Trade, Education, and Civic.
A LaunchRock campaign has been unleashed, while the web and email system is developed.
ARI / Scissors Paper Rock / 11.08.2008
The upcoming exhibition for Ari Jewellery is based on Ari’s use of material off-cuts in her work.
In keeping with the collaborative nature of the collateral we asked Ari to cut out the title of the show, from black card, and we used the off-cuts on the reverse as the support graphic.
COO / Website / 10.03.2008
The content managed website for Coop uses a Flash interface to allow some subtle animation to take place between the 3 main sections. Take it for a spin…
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ARI / Webmail Postcard / 01.11.2007
After the unfortunate demise of her old laptop, Ari Athans needed to update her client database and asked The Letter D to develop a strategy to also promote the new webmail system – keeping clients updated on Exhibitions, and the latest jewels from her travels. Hence the good ol’ postcard.
COO / Stationery / 03.10.2007
Continuing the roll-out of the updated identity for interior design studio Coop, The Letter D has developed custom envelopes, complete with their own security pattern, to ward off prying eyes. Their website is also underway…
DIA / Equinox Series / 05.06.2007
The DIA in association with Architectural Information Services was looking to setup a biannual event to showcase a range of suppliers products to interior design professionals, and asked The Letter D to develop the identity and launch collateral.
The name Equinox was developed with a circular symbol to convey a year, with May and September highlighted.
COO / Identity / 25.01.2007
The interior design studio Coop, setup by Rowena Cornwell, was after an overall refresh and asked The Letter D to have a look at their graphic output and devise a strategy to implement a change.
The logotype was based on hens in a coop, and what started out as a subtle tweak took a Wiener Werkstätte turn with a supporting pattern developed using their old rooster.
This new style has been implemented right through the studio, from invoicing and tenders, to stationery and a website.
ARI / Website / 19.02.2006
Ari Athans best describes her jewellery as ‘devastatingly simple’. With the gallery’s interior fitout epitomising this approach it was essential that the gallery’s website maintains this style.
By developing a platform that enables Ari’s own photos of her jewellery to take centre stage, the result is an extension of the gallery’s exhibition space in keeping with her design ethos.
The distinctive identity was optimised for screen resolution, with an updated typeface to be implemented across the signage and new exhibition collateral.
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